The Partnership Periodical- January Edition
Partnerize Advertisers and Partners Outperformed Overall eCommerce Holiday Results in 2024
The Americas retail holiday 2024 season (Oct 1, 2024 – Jan 1, 2025) delivered exceptional results for the partnership channel, which achieved an impressive 9% YoY revenue growth over the entire period. This performance outpaced the broader U.S. online holiday sales growth reported by major outlets, including Adobe (8.7%) and Mastercard (6.7% for eCommerce sales).
Curious about what drove this success? Dive into the blog to explore: Results by key dates, top-performing partner categories, commission rate trends, and other key stats!
Read the full analysis here: Partnerize Blog
Case Study: Protein Works
Innovation in Action: Partnerize Enhances Shopify App and Attribution Solutions
Partnerize is tackling industry-wide tracking challenges head-on with first-to-market solutions that protect brands and partners from revenue leakage. Our latest Shopify App update addresses tracking losses tied to Shopify’s Checkout Extensibility feature, boosting attributed affiliate revenue by an average of 50% for advertisers who upgrade.
We’re also ensuring compliance with solutions like the ICO cashback exemption, safeguarding tracking and reporting while protecting partner revenue.
2025 Affiliate Marketing Predictions
As we close out a transformative year in partnerships, it’s time to look ahead. What trends will shape success in 2025? We asked top industry leaders for their insights—here’s a quick preview:
Download the full predictions here to prepare for a successful 2025. Wishing you a happy and prosperous new year!
Discover the Secrets of Success with PokitPal's CEO, Gary Cobain
Amazon’s UK e-commerce sales are projected to hit $61B by 2026, unlocking affiliate earning potential! ?? Partnerize + PartnerBoost give partners access to 500K+ products & 2K sellers, with avg. 18% commissions & 14x longer cookie windows. Check out the blog to learn more.
领英推荐
How Adore Beauty Uncovered a Highly Efficient Marketing Channel with Partnerize.
Adore Beauty partnered with Partnerize to bring their affiliate program in-house, focusing on new customer acquisition, revenue growth, and repeat purchases. By automating dynamic partner payments and prioritizing affiliate monitoring, strategic analysis, and partner collaboration, they turned affiliate marketing into a top-performing channel.
Check out the full case study to explore how these strategies drove their success!
Being a leader in partnership automation is much more than meets the eye. Providing marketers with a well-rounded education on everything from the latest technologies and software to the perfect level of service for their needs is always top of mind for us. Check out some of our latest work published both on partnerize.com and on leading industry publication sites.
Do You Need to Update Affiliate Tracking?
Google Chrome will no longer deprecate third-party cookies, instead empowering users to determine their cookie preferences on an individual basis. Despite Google’s announcement, the importance of getting your affiliate tracking in order remains unchanged. Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when it comes to level of technical implementation effort, control over the consumer experience, and ongoing reliance on development resources. Learn more on our resource hub, Preparing for a Cookieless Future hub.
Now Available: Partnerize’s U.S. Retail Affiliate Marketing Sales Index updated through November 30th, 2024
The U.S. Retail Affiliate Marketing Sales Index is the most valuable tool to gain insight into monthly revenue trends, drivers of monthly revenue growth, monthly commission trends, revenue growth by advertiser vertical, and much more! View Trends.
For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level-setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry. Visit our blog to learn more and take the assessment. Visit the Blog
Partnerize In-Person Events
Check out where Partnerize will be in the coming months and sign up for event updates in your region right here. https://partnerize.com/resources/events