The Partnership Periodical- February Edition

The Partnership Periodical- February Edition



Driving Growth with Dynamic Commissioning

After a successful spring season, a leading gift and subscription brand wanted to keep the momentum going into the summer. Their goal? Boost transactions and acquire new customers while maximizing ROI.

With Partnerize's dynamic commissioning, they launched a tiered reward structure to motivate partners and reach new audiences. The results:

  • 436% YoY increase in conversions
  • 66% YoY increase in site traffic

Discover how they achieved these impressive results. Download the full case study now.


The Partner Perspective Featuring Trendii

Watch the Partner Perspective Featuring Trendii

Turn your images and video content into online shopping experiences! Hear from Bryan Christman ,Commercial Director of Trendii on how their platform matches branded products with image and video content across premium publications like Vogue, Marie Claire, Who What Wear, Elle, and Nine.


Unlock deeper insights into your partnership performance with Partnerize’s new Insights tool. Track partner contributions across the purchase journey, optimize spend and drive better outcomes. Learn more.


Case Study: Dollar Shave Club

Driving Customer Lifetime Value with Strategic Commissioning

Dollar Shave Club set out to maximize customer lifetime value and improve retention rates through the affiliate channel. Partnering with The Specialist Works and leveraging the Partnerize platform, they introduced an innovative commission structure, rewarding customers at the most valuable point in their journey.

The results:

  • 13% YoY increase in sales
  • 84% YoY increase in retention rates

Discover how this strategic approach transformed their affiliate program. Download the full case study now.


Global Travel Benchmarks 2024: Insights and Opportunities

Travel Partnerships Driving Growth in 2024

The global travel industry saw a remarkable 45% YoY revenue increase in 2024, fueled by strategic partnerships and rising traffic and average order value. Notably, 56% of revenue came from new-to-file customers, showcasing the power of partnerships in reaching new audiences.

Key trends:

  • Mobile accounted for 36% of revenue, reflecting higher AOV on desktop purchases.
  • Influencers and BNPL partners emerged as top revenue drivers, highlighting opportunities to diversify partner strategies.

Stay ahead of the curve. Learn how to optimize your travel brand’s partnerships with Partnerize.


Marketing Calendar “Musts”: 2025 Key Shopping Holidays to Include in Your Promotional Plans

Plan Ahead for 2025: Key Shopping Holidays Guide

Global e-commerce sales are set to grow more than two times faster than traditional retail in 2025. To stay ahead, advertisers need strategic promotional plans that drive recognition and sales. But with so many global holidays, keeping track can be challenging.

Partnerize has made it easier with a comprehensive guide to the key shopping holidays for 2025. Organized by quarter and region, the guide helps you identify the best opportunities to optimize your holiday promotions.

Start planning now. Download the 2025 Key Shopping Holidays Guide today.


Do You Need Affiliate Tracking?

Google Chrome will no longer deprecate third-party cookies, instead empowering users to determine their cookie preferences on an individual basis. Despite Google’s announcement, the importance of getting your affiliate tracking in order remains unchanged. Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when it comes to level of technical implementation effort, control over the consumer experience, and ongoing reliance on development resources. Learn more on our resource hub, Preparing for a Cookieless Future hub.


Now Available: Partnerize’s U.S. Retail Affiliate Marketing Sales Index updated through November 30th, 2024

The U.S. Retail Affiliate Marketing Sales Index is the most valuable tool to gain insight into monthly revenue trends, drivers of monthly revenue growth, monthly commission trends, revenue growth by advertiser vertical, and much more! View Trends.


Partnerize In-Person Events

Check out where Partnerize will be in the coming months and sign up for event updates in your region right here. https://partnerize.com/resources/events

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