The Partnership Periodical - April Edition
What's the industry's biggest challenge to getting performance and affiliate greater respect? One word: measurement. Learn more by checking out Martech Record 's latest piece on the State Of Affiliate: As Marketers Shift To Performance, Perception And Measurement Problems Threaten The Space’s Evolution, featuring top industry insiders and thought leaders including Partnerize, CEO, Matt Gilbert . Check out the full article here.
What began during the onset of uncertainty in 2020 as a way for marketers to keep an eye on developing performance trends on the Partnerize platform, the U.S. Retail Affiliate Marketing Sales Index continues to be a valuable tool to gain insight into monthly revenue trends, drivers of monthly revenue growth, monthly commission trends, revenue growth by advertiser vertical, plus much more! View Trends
Now, more than ever, marketers need data to serve as their guide. In response to this need, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare and optimize their partnership programs published in the Partnership Growth Index?, now updated through Q4 2022. View Trends
Being a leader in partnership automation is much more than meets the eye. Providing marketers with a well-rounded education on everything from the latest technologies and software to the perfect level of service for their needs is always top of mind for us. Check out some of our latest work published both on partnerize.com and on leading industry publication sites.
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Since 2017, Partnerize has taken steps to educate marketers on the risks associated with deprecation of the third-party cookie and provided steps to ensure future-proofed partner channel tracking despite ongoing changes. As a part of our commitment to creating awareness around this macro-level challenge, we’ve created Preparing for a Cookieless Future, a resource hub that keeps marketers in-the-know when it comes to evolving browser changes. Visit the hub for an overview of browser changes, more information on the urgency to take action when it comes to consistent tracking infrastructure and the solutions developed by Partnerize to support profitable growth.
Digital Commerce 360 recently spoke with Mandy O'Brien, VP of Customer Success at Partnerize, about how affiliate marketing offers retailers a means to access their target audience through the power of partnerships while efficiently utilizing their marketing budget. Check out the full report to learn why affiliate marketing is important to a retailer’s success in today’s e-commerce climate and more! https://lnkd.in/etivcAjK
Check out where Partnerize will be in the coming months!?
A Partnerize Exclusive: The Partner Program Calculator for Retail Marketers
For those marketers who have realized the partnership channel’s value but still strive to achieve partnership mastery status, level setting your partnership performance is the first step in ensuring your program is set up for short-term and long-term success. Partnerize has you covered with our new Partner Program Assessment tool designed especially for retail marketers to analyze their performance in the affiliate and partner channel and compare your performance against others in the industry. Visit our blog to learn more and take the assessment. Visit the Blog
Want to Learn More About the Partnerize Platform and the Services We Offer??Check out our service offerings here.?