Partnering for Growth: Unlocking Success with Hitachi Vantara's Virtual Storage Platform One

By Kimberly King , Senior Vice President of Strategic Partners and Alliances, Hitachi Vantara

The pace of transformation in today’s digital economy has never been more rapid. At Hitachi Vantara, we understand that success hinges on staying ahead of these changes—particularly when it comes to data management, hybrid cloud solutions, and partner innovation. This is why I am thrilled to share the significant strides we’ve made, not only in our own growth but in the shared success we’re driving with our global partner network.

In the first quarter of 2024, Hitachi Vantara experienced impressive revenue growth in our data storage business, driven by the launch of the Virtual Storage Platform One (VSP One). As businesses increasingly seek simplified and scalable solutions for managing complex data environments, our partners have played a critical role in delivering these innovations to the market. Together, we are shaping the future of data infrastructure.

Uniting for Success: Partners at the Core of Our Growth

One of the most remarkable outcomes of our growth this year is the tangible success we’ve achieved with our partners. In Q1 of 2024, our global partner network saw an outstanding 106% increase in attributable operating profit, alongside a 38% year-over-year revenue growth. This was driven in large part by the strong adoption of VSP One—our unified, hybrid cloud data platform designed for Block, File, and SDS Cloud storage.

This success underscores a core belief at Hitachi Vantara: our partners are not just vendors of technology, but true collaborators in delivering transformative business outcomes. With VSP One, we are empowering partners to enhance their value propositions with advanced, reliable, and scalable storage solutions. As customer demand for hybrid cloud management grows, so too do the opportunities for our partners to thrive.

The Power of Simplified Hybrid Cloud Solutions

As enterprises face unprecedented volumes of data, the need for streamlined infrastructure solutions has never been greater. AI, digital transformation, and the rise of GenAI are accelerating this demand, pushing businesses to rethink their data strategies. According to recent studies, businesses expect their data usage to double by 2025, with 60% of leaders already feeling overwhelmed by their current data environments.

VSP One addresses these challenges head-on. By simplifying infrastructure for mission-critical applications, it enables customers to manage large-scale data with greater agility and security. For our partners, VSP One presents a unique opportunity to deliver a solution that is not only future-proof but also positions them as trusted advisors in a complex landscape.

Scaling Innovation: Sustainability and Efficiency

Another driving factor behind VSP One’s success is its focus on sustainability. Today, organizations are not only looking for performance but also for ways to reduce their environmental impact. VSP One incorporates Dynamic Carbon Reduction technology, lowering energy consumption and carbon footprints by as much as 40%. These features allow our partners to provide customers with a solution that aligns with their sustainability goals—an increasingly critical factor in decision-making.

This emphasis on sustainability is backed by strong industry recognition. Hitachi Vantara has secured top rankings in ENERGY STAR? assessments for performance and energy efficiency, further solidifying our commitment to innovation that is both responsible and impactful.

A Roadmap to Continued Partner Success

Looking ahead, we see an even greater opportunity to continue driving growth with our partners. As AI and hybrid cloud become increasingly central to business operations, the role of reliable, scalable infrastructure will only grow. VSP One is just the beginning of what we can achieve together.

To support this journey, Hitachi Vantara is focused on providing our partners with the tools, resources, and support they need to succeed. Whether it’s offering deep insights into customer needs, delivering innovative solutions, or helping partners align their strategies with market trends, we are committed to ensuring that our partners continue to thrive.

Let’s Shape the Future Together

The results we’ve seen in the first quarter of 2024 are a testament to the power of collaboration. Our partners are at the center of everything we do, and together, we are building a future where data management is simplified, sustainable, and scalable.

As we move forward, I encourage all of our partners to continue exploring the possibilities of VSP One. The opportunity to innovate, grow, and deliver exceptional value to customers has never been greater. By leveraging the strength of our partnership and the cutting-edge solutions we’ve developed, we can seize the opportunities ahead and continue driving meaningful success.

Let’s continue to innovate and win together.

Learn More:

• Hitachi Vantara Virtual Storage Platform One (VSP One) for Partners
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• Partner Marketing Hub VSP One incentives and compelling campaign assets and tactics we’ve created to help you enlighten your customers and attract prospects.
• VSP One Low Touch Bundle Campaigns based on prebuilt express configurations.
• Storage Platform: Run on Just One
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