Partnering for Exponential Growth
Randy Seidl
Board Member | CEO | CRO | Executive Recruiter | Sales Community Leader | Advisor | Consulting
One of the biggest challenges sales professionals face is scaling their efforts to maximize bookings.
Natural constraints like limited time and expertise can be overcome by leveraging the power of your partner community.
By expanding your customer reach and enhancing your brand through strategic partnerships, you can achieve growth that wouldn't be possible alone.
Use the link below for a Sales Community FREE year membership:
?? Get access to exclusive events, content, and tips and tricks from the top CRO's
Sales Community ?? SUMMER FREE ?? Promo
Tech Sales Insights LIVE
Guest: Chris Scanlan , CRO at HUMAN
Date: Wednesday, July 10th
Time: 12PM EST
This episode is sponsored by The Alexander Group , our GTM & Sales Compensation Partner. Alexander Group provides revenue growth consulting services to the world’s leading sales organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and results.
In Case You Missed It:
Check out our previous episodes at tsi.salescommunity.com
Sponsor Spotlight
Latest Trends and Best Practices in Revenue Operations
In a recent survey of revenue executives, 61% are either in the process of completing or are actively piloting multiple AI use cases. But with so many opportunities, where are they focusing their efforts and investments?
Learn four emerging themes from the RevOps research and growth plays that high-performing organizations use to achieve commercial excellence with their go-to-market strategy.
No Free Consulting
Ever wondered why "No Free Consulting" is a crucial mantra in sales? It means valuing your product knowledge, experience, and expertise, and not giving it away for free during the sales process.
Sandler Rule #7 breaks down why it’s essential to:?
Tune in to learn how this approach can transform your sales strategy and lead to more effective, meaningful engagements with your prospects.
领英推荐
Selling Is Evolving. Are You?
Humantic AI is a Buyer Intelligence platform for revenue teams.
Top revenue teams use Humantic's Personality AI to identify early adopters, help their BDRs personalize outreach and enable their AEs with vital customer insights for every deal.
Try a free-trial for your personality?profile & those you are?selling to today here!
Randy's Tips to Sell More ?? Excerpts from Your Go-To Sales Advisor
"1, 2, 3" Rule: The Key to Partnering
What the Idea Is:
One of the largest obstacles that sales representatives face is the ability to scale themselves. Natural constraints such as avail- able selling time, limited expertise, and a semi-fixed number of customer relationships place boundaries on a salesperson’s ability to maximize sales bookings. One of the best ways to scale your sales efforts is to take advantage of the breadth and depth of your partner community.
Why It Is Valuable:
Partners will expand your customer reach, enhance your brand, and augment your delivery capabilities. Unless your sales organization is operating under a 100 percent direct-sales model, you can exponentially grow your sales bookings if you adhere to the following basics of partnering.
How It Works:
Scaling your territory is incredibly vital and will ultimately determine success or failure for a significant majority of the sales representatives in the world. Partnering can be a no-lose proposition that will allow you to reach heights that you could have never reached alone. You should always be cognizant that members of a channel partner community (reseller, distributor, consultant, integrator, dealer, services company, etc.) operate independently from your company. They have their own unique corporate goals and objectives, as well as key focus areas. These partners also have dramatically different selling models, margin expectations and expense ratios. At the end of the day, partners always act in their own self-interest and will be extremely cognizant if your partnership provides incremental value (1+1>2). The ultimate question is how do you gain mindshare and engagement from your partner community?
To ensure success in a new or existing partnership, you should live by the “1, 2, 3” rule:
While you will experience many distinct differences between your partners and your company, there are common themes that are shared in nearly every one of these positive relationships. Your partners will strongly engage and drive sales with:
Corporate partnerships are no different than personal relationships. You will be more likely to put more effort into a friend or colleague who is consistent, likeable, clear, uncomplicated, straightforward, and honest. Implementation of the “1, 2, 3” rule will form an incredibly strong basis for a great partnership. If you construct a strong foundation, you will be on your way to accelerated sales growth!