Partner-Sourced Leads, Socially Responsible B2B Marketing Campaigns, and More
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In this week’s edition:
Hybrid work and outsourcing are being hailed as the future of B2B marketing. Recently, operational and individual roles have gained more prominence and fit well into hybrid and remote work setups. But successful campaigns still require effective collaboration between operational and creative roles. Before outsourcing any roles, companies should look at their core competencies and decide which tasks or functions to handle internally. Experts claim that operational and repetitive roles are better suited for outsourcing, while those that require unique capabilities are best kept in-house.
?? B2B Firms That Make an Explicit Promise Have 48% More Chance of Increasing Brand Health︱Marketing Week
Explicit promises made in B2B marketing campaigns have a huge impact on brand health, market share, and long-term sales. Research shows that campaigns making direct promises to consumers have a 60% higher chance of reporting increased market share. In addition, they are 17% more likely to experience greater market penetration and can ramp up brand health metrics by up to 48%. As suggested by the Head of EMEA at LinkedIn’s B2B Institute, one of the promises brands can make to consumers is better value and quality.
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?? How to Create a Socially Responsible B2B Marketing Campaign︱MarketingProfs
Implementing CSR marketing tactics is a powerful way to enhance brand perception, create a better work environment, and set yourself apart from competitors. But what does it really take to carry out successful socially responsible B2B marketing campaigns? According to a CSR marketing expert, the first crucial step is understanding the CSR values that you and your customers share. Next, you must utilize those values to define realistic and specific goals—focusing on a select few at a time to ensure effective implementation and maximum impact.
?? Get Off the Tech Marketing Hype Train︱CMSWire
While many companies today aim to position themselves as revolutionary, industry pros argue that effective marketing prioritizes solving customer problems rather than promoting innovation. Customers are primarily concerned with finding products that effectively address their specific real-life issues. When faced with bold claims, buyers tend to approach them with skepticism and caution. That’s why, as experts point out, start-ups with flashy offerings often struggle to compete against companies with easy-to-understand products and a solid reputation in the industry.
?? Breaking Through the Noise Getting Harder? Here’s One Marketing Channel That’s Getting More Effective︱CustomerThink
Partners are increasingly recognized as a valuable and highly efficient channel for marketing and sales leaders to reach their target audiences. Research indicates that partner-sourced leads close at a higher rate than average leads and are more likely to result in successful deals. Considering this data, experts strongly advise B2B marketers to actively pursue opportunities to attract partner-sourced leads, particularly through co-marketing programs.