Particularities of marketing applied to the construction sector
Marketing applied to the construction sector is changing progressively, as new tools are emerging to reach the right audience and optimize management time. Today I want to share with you some aspects or particularities that I have noticed, working the last years in the organization of internationally outstanding projects:
? The delivery time varies in each project, as there is a long and complex purchasing process. The client can take months to acquire a product or service.
? It is becoming more and more common to use online tools such as SEO optimization of a website, social media branding, email marketing campaigns, remarketing, and voice-to-voice strategies.
? Nowadays, there are new technologies to realize excellent marketing strategies for Construction, with the orientation directed towards Inbound marketing and Outbound marketing.?
? In the construction industry, marketing should be focused on selling to other companies, rather than to individual consumers.
? Usually before undertaking a major engineering and construction project, clients do not take this decision lightly, so they keep themselves well informed about the service.?
? There are new methods of paid advertising that need to be implemented within the sales strategy, both traditional and commercial.?
? Managers, executives and owners in the construction industry apply large sums of money to sales force and commercial activities.
? Generally, marketing campaigns must be well segmented, as large and expensive mass campaigns do not work for the construction sector, it is more efficient to reach the right people.
What other important aspects would you add?
Promoter and Designer of State-of-the-Art Transportation Systems that Maximize Passenger Throughput while Stimulating Economies and Preserving the Environment
2 年Great topic!