Is there a particular personality type that's best suited for B2B sales?

'You scored 85 out of 90... how do you feel about that?'

I was recently assessed (and diagnosed with!) for ADHD and autism. Apparently the ADHD testing scale that they use, has a scoring system of up to 90. People who are able to be diagnosed with ADHD have to score 61.

(What can I say? I've?always?been an over-achiever!)

Anyway, when Dr Mohammed asked me how I felt, I said that I was fine. Because I was.

Nothing had inherently changed for me - because I already?knew?that I communicated differently from others.

I already?knew?that my brain prioritised certain areas (and completely ignored things I wasn't interested in!)

And I already?knew?that it wouldn't change anything - other than being able to be a little more compassionate with myself the next time I lost my keys/ put my t-shirt on inside out or the other more quirky things that I can sometimes do as a result of my neurons firing differently!

People frequently ask me if they'll be suitable to work with corporate companies based on their personality type;

'Will they want to work with me if I'm loud/ direct/ like to have fun whilst working/ bold/ blunt/ quiet?'

Amongst other things.

And I've always said the same thing;

Corporate organisations buy from external suppliers because they value expertise?and?fresh perspectives. The way you show up, interact and your personality?adds?to their experience. And they are?always?looking for interesting, diverse people with interesting, diverse opinions and perspectives.

It's that simple.

You don't have to be neurodivergent to work with corporate companies - but you can be.

You don't have to want to wear a suit/ carry a briefcase or still be an avid BlackBerry fan... but you can be.

You don't even have to work in a 'traditional' (read: marketing/ finance/ sales) role to work with corporate organisations - but you also can.

What's most important when working with corporate clients is that;

1. You are a genuine specialist in your area: Meaning that you have the skills to provide a clear transformation that they're looking for.
2. You genuinely enjoy your subject matter: Meaning that you're passionate, interested and consistently improving your skills so that they get benefit from working with you time and again.
3. You are relationship driven: Meaning that you want to build solid working relationships and prioritise consultative selling (of the right solutions!) rather than looking solely for transactional/ quick wins.

In other words, worry less about your personality and more about providing genuine expertise, building relationships and enjoying the work that you do. That'll take you a long way.

If you want to learn how to successfully and sustainably sell your services to corporate organisations, check out the?Selling to Corporate ? podcast here ?where you can find B2B sales tips, techniques and trends every fortnight. Available on Apple Podcasts, Spotify, Amazon and all major podcast players.

Jessica Lorimer is the UK's leading sales coach for entrepreneurs selling their services to corporate organisations. Jessica regularly provides insights on sales strategy and techniques on her award nominated podcast;?Selling to Corporate ?and has been featured in Forbes, City AM and We Are The City.