Participation in the Organization of World Heritage Cities - Asia Pacific Regional meeting in Suzhou, China.

I presented on Destination Marketing at World Heritage Cities: The Challenges of Building and Sustaining the Brand during the Experts Session of the conference's first day. This was followed by a 'speed response' session by international experts in attendance (see photo above) on pressing issues that member cities had to deal with. This included matters related to over-and undertourism, in terms of desire from Mayors to see more jobs and revenue that can be used form leveraging the WH brand. Great discussions, and ones that helped to clarify and bring to light potential resolutions to sustainable economic and community development questions that have been challenging cities with World Heritage sites within their borders.