Participated in the 5th Edition of vGrow Programme

Having touched the lives of millions, Procter & Gamble has garnered a name for their endearing commitment to responsible business and prowess in consumer understanding, brand building, product innovations, retail execution and more, to improve the lives of its consumers each day.

Bridging the gap between the ‘need’ and ‘cutting-edge disruptions’, P&G is motivated to drive programs for external partners and start-ups to share their business ideas, jointly identifying ways to develop further.

Acknowledging technology as the ultimate disruptor and enabler for building and sustaining businesses of the future, they announced a technovate fund as part of the VGrow program, the fifth edition. Their vision has been to forge partnerships with new-age, innovative and sustainable solutions, and to create and deliver superior value for consumers, customers, partners, and communities alike. The vGrow Summit, held from November 1-2, 2022, offered a platform for existing and new suppliers to pitch their solutions to P&G India’s leadership team.

Riding on the integrated growth opportunity as presented, Market Xcel through its proprietary domain, Project Bharat delightfully participated in the fifth edition of P&G India’s ‘vGrow’ program, to offer rural market dynamics and the insides of rural India.

With the bulk of the Indian population residing in rural areas, it has become pertinent for the brands to spread awareness and unlock diverse ways to reach the remotest and establish social equality. While we have proudly been at the forefront of innovations, in-built technologies and mixed methodologies, our robust offerings could be effectively leveraged for deciphering the nodus of rural and research media solutions.

Backed by a digitally connected network of 6000+ Sahayaks, access across 28 states, 80 cities, 3000+ villages and 95% block, Project Bharat is the ultimate platform for driving awareness and promotion of products and services in Rural Geographies. We endeavour to build advanced disciplines and drive innovations for bringing support solutions across diverse verticals and in the future to come. Project Bharat has coherent capabilities to enable the brands to channel their go-to-market and communication strategy for the products targeted at rural landscapes in India.

It was indeed a wonderful illuminating experience to participate in the vGrow program and connect with the brightest minds at Summit for stimulating innovative technology to solve critical business challenges.