Part 7 of 7: Launch. Amplify. Accelerate. Grow!
Dariusz Paczuski
CMO with a CEO mindset. Expert in igniting customer-led growth. I amplify brands and accelerate business growth, creating high-performing teams, award-winning brands, and product-market fitness. Verizon, Yahoo, Microsoft
Over the past weeks, we’ve taken you on a journey to ignite customer-led growth with customizable frameworks for any company stage, size, or situation. Here’s a quick recap:
Part 1. Laid the foundation with key brand amplification and business growth acceleration frameworks – 7As, SPARC, PST – to lead our teams on the journey of customer-led growth.
Part 2: Mapped the customer journey into 7As to identify friction and growth opportunities: Audience, Awesomeness, Amplification, Acquisition, Activation, Adoption, Advocacy.
Part 3: Provided questions for 360/360, 90/90, 30/30 audits to illuminate specific opportunities and challenges, aligning people on the situation and truth for each of the 7As.
Part 4: Defined the SPARC to ensure holistic and intentional investments across each stage of the customer journey: Strategy, People, Alignment, Routines, Culture.
Part 5: Explained the PST prioritization framework to ensure the right intention and investment needed across the SPARC and what to Preserve, Strengthen, Transform.
Part 6: Provided a detailed roadmap and 90-day timeline for transformation and accelerating growth through actionable OKRs to drive impactful results.
By leveraging these frameworks, we can effectively navigate the customer journey, align our programs, people, and platforms, and drive sustainable growth. Let’s go. Let’s grow!
#CustomerGrowth #MarketingStrategy #RocketWorksAI #BusinessGrowth #Innovation
Our artifact on igniting customer-led growth was also published on Reforge https://www.reforge.com/artifacts/growth-strategy-framework-for-rocket-works-ai