Part 4/5 Millennial Myths & Marketing Higher Education
Marketing of Higher Education-stats via Sappi Verticals.?
Myths & Facts;
1) M=aside from inherent tactile quality of paper the medium can’t do much—F=advances in printing technology now enable amazing special effects to tactile, dimension, etc.,
2) M=Production quality of printed materials doesn’t matter—F=Poorly produced marketing materials diminish perception of school & imply it tolerates mediocre standards,
3) M=Uncoated stocks cost less than coated—F=Actually the reverse is true—Premium smooth uncoated sheets may cost as much as 170% more than comparable coated sheet
Stay Tuned, more to come.
If You Dream It, Shapco Can Print It.
Don’t forget to check out the latest issue of TK’s Korner for industry tidbits, cost saving ideas, coating techniques, so much more..@ https://tkskorner.com #highereducation #education #printing
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