Part 4/5 Millennial Myths & Marketing Higher Education
Mktg of Higher Education-stats via Sappi Verticals.?Myths & Facts;
1) M=aside from inherent tactile quality of paper the medium can’t do much—F=advances in printing technology now enable amazing special effects to tactile, dimension, etc.,
2) M=Production quality of printed materials doesn’t matter—F=Poorly produced mktg materials diminish perception of school & imply it tolerates mediocre standards,
3) M=Uncoated stocks costs less than coated—F=Actually the reverse is true—Premium smooth uncoated sheets may cost as much as 170% more than comparable coated sheet
Stay Tuned, more to come.
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Don’t forget to check out the latest issue of TK’s Korner for industry tidbits, cost saving ideas, coating techniques, so much more..@ https://tkskorner.com
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