Part 3/5 Millennial Myths & Marketing Higher Education
Mktg of Higher Education-stats via Sappi Verticals.? Myths & Facts;
1) M=no need for Direct Mail—F=has several advantages over E Mail,
2) M=Branding is just for Retail products NOT Universities—F=Brand is more than name recognition etc it’s way it differentiates itself-communicates its spirit-academic advantages etc.
3) N=Millennials prefer to get all info online—F=92% said they prefer reading in print over any form of electronic media,
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