Part 2:?The transition from WebTracker to Neo?

?To read part 1, click here .??

In the complex world of managing international shipping and logistics, how do you ensure that your client, the beneficial cargo owner (BCO) is supplied with all the tools they need to have a seamless experience working with you? Because the BCOs have a beneficial interest in the cargo being transported and are often the actual owner or consignee of the goods, the increasing demand to satisfy them is more important than it has ever been in the past.???

Traditionally, the role of the BCO was less prominent, as the logistics provider and the freight forwarder managed most aspects of the shipping process. However now, as supply chains have become more intricate and globalized, BCOs have emerged as critical stakeholders, gaining more control over their cargo and assuming greater involvement as well as responsibilities.??

In part 1 of this series , where we discussed the transition from CargoWise WebTracker to Neo as a visibility platform, we outlined the transformation in capabilities users are witnessing. In this article (part 2), we want to elaborate more on what your clients: the BCOs also known as the end customers of Neo will experience when they shift to Neo.???

Let’s begin with why BCOs need better attention and need to be involved in your operations.???

If you are a Freight Forwarder, BCOs play a pivotal role in operations by bringing a direct connection to the cargo being transported. With their increased need for visibility and control over shipments, you are increasingly being compelled to provide more tailored and efficient services.???

If you are a Customs Broker, the involvement of your BCOs is crucial for ensuring smooth and compliant cross-border movements. Their direct connection with their cargo empowers you to streamline clearance processes, mitigate risks, and ensure regulatory compliance.???

And finally, if you are a Warehouse Operator, BCOs are driving demand for efficient warehouse management practices, timely inventory updates, and seamless logistics operations with their direct interest in the cargo.???

Which is why Neo, as a modern portal for visibility, is primed for you to finally enable the kind of customer satisfaction that is required and provide live updates no matter where in the leg of the journey their cargo is. ??

However, as a visibility platform Neo isn’t just here to benefit your customers only. From the multiple discussions we’ve had with interested supply chain service providers, we believe these are the top 3 areas you will benefit from it as well:???

1. Personalized Filters:??

Neo is a repository of visibility data and enables you to consistently organize your customer data in a way that makes complete sense to them, ensuring a tailored and efficient user experience. Your customers can quickly find the information they need without having to search through complicated menu structures and functions.???

2. Precise Security Control:??

You can exercise precise control over security groups with Neo, managing access and permissions with accuracy and ease. This helps you ensure a secure environment for your staff and customers by restricting access to specific roles and functions, thus providing full security and audit controls over any activity.??

3. Seamless Brand Integration:??

You can seamlessly integrate your brand identity into Neo's functionality. Configure Neo to reflect your brand colors and logo, presenting your customers with a recognizable and consistent brand experience across the board as they utilize and navigate the platform.??

It’s no secret we are thrilled about Neo and take pride in rolling it out across the globe! We reached out to one of our very own CargoWise Consultants at SFL who has been instrumental in some of the demos and conversations around Neo, and we asked her what she thought of the tool. This is what she had to say:???

"CargoWise Neo stands out as a powerful and versatile global visibility platform in the logistics and supply chain industry. Its comprehensive suite of features, global reach, and continuous innovation make it an attractive choice for businesses looking to enhance their logistics operations. However, potential users must consider the sophistication of the software and the implementation time involved. Proper planning, training, and support are crucial to maximize the benefits of Neo." - Jyoti Godiyal; Regional Manager, SFL Tech??

To read part 1 of this article series on the transition from WebTracker to Neo, click here .???

SFL tech is a Platinum Accredited partner of CargoWise with over 800 global implementations and a team of over 60+ CargoWise Certified Professionals on its team.??