Part 2: The True Cost of Launching a Product on Amazon: A Comprehensive Guide
As part of Linton Group's partnership with Carbon 6, we are proud to bring you part two of our two-part guide to launching a new product or brand on Amazon.
This is part two of our two-part guide to launching a new product or brand on Amazon.
Welcome back to our two-part guide to launching a new product or brand on Amazon. This is the second and final part of the guide.?
In the first part of the guide, we walked you through the pre-development and product development phases of launching a new product. This part will look at the Amazon side of things, covering everything you need to know and budget for on the listings and launch strategy side.
Amazon Listing Optimization
After your product has been developed, tested, mass produced, shipped and is now sitting safely in Amazon’s FBA warehouses, let the selling begin! One of the keys to getting customers to be aware of your product is optimizing your listings on Amazon.
Writing Compelling Product Titles with Relevant Keywords
There’s a whole lot more that goes into writing a product title than you might assume. Leverage keyword research tools like MerchantWords, with subscription costs ranging from $30 to $100 per month, to figure out the most effective wording that will work in harmony with Amazon’s internal search algorithm.
Crafting Persuasive Product Descriptions to Drive Conversions
Don’t skimp on the description! Words matter and there are professionals out there who know the psychology behind product descriptions. Outsource copywriting through platforms like Upwork or hire specialists from services like CopyPress, with costs varying based on expertise.