Part 2 - SEO / Google Ranking Strategy of Bigbasket (Online Supermarket)

If you missed part one of this article, I strongly suggest you check it out first. 

The link is given below.

Today we are going to talk about On-page and Backlinks Strategy of Bigbasket.com

Let's talk about the On-page Strategy of Bigbasket.com first.

But what is On-page? On-page strategy involves all the improvements you can make on your web pages in order to rank well in search engines. 

As expected Bigbasket.com has a strong on-page strategy. 

The titles, descriptions, heading tags, image alt text are optimized with their primary and secondary keywords. 

Each and every product image on the website has proper naming convention instead of random text or numbers. 

This is especially important to rank well in Google image search as well. Proper image optimization also helps to rank well in Google Search results. 

The URLs are short, including the important keywords they want to rank for. 

SEO Tip no 3 - Without basic on-page optimization in place a website cannot rank well in search engines. 

The content length on their high traffic and well performing category pages like vegetables and fruits is approx. 800 + words.

The content on the high volume and competitive brand pages is approx. 300 + words excluding product reviews, product specs etc.  

SEO Tip no 4 - Keyword-optimized Long form content on category and subcategory pages definitely helps to rank faster in Google Search. 

So If you think your ecommerce website doesn't require content, it's time to think again!

Now, Let's talk about the backlinks strategy of Bigbasket.com

According to Moz - A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important to SEO.

According to Ahrefs Bigbasket.com has 1.57 k backlinks coming from 9 K domains. 

They have backlinks from high DA sites like theguardian.com, bloomberg.com, entrepreneur.com

Even the internal pages have backlinks from a wide range of websites. 

Secondly the backlinks have important keywords and variations in them. 

SEO Tip no 5 - Keywords-optimized backlinks from high DA sites are important to rank well in Google search especially for competitive terms.

Hope that was worth your time.

If you need help with your website SEO audit, please get in touch with us. 

Part 1 - SEO / Google Ranking Strategy of Bigbasket.com (Popular online Supermarket)