Part 2: Salesforce for Healthcare

Salesforce & The Public Sector - 4 Part Series.

In such a diverse industry, #healthcare organizations utilize Salesforce as a means to improve patient communication and interaction.

Last week, we talked about how Salesforce has streamlined, improved, and innovated public services. This week, we'll look at some of the ways and reasons healthcare organizations use Salesforce, as well as why so many others keep implementing it.

"Transforming healthcare services together."

Salesforce's official website says Salesforce is committed to providing a connected platform for digital care. This empowers healthcare organizations to provide innovative, integrated, digitally based services, improve engagement, and make access to services easier.

Here's a quote from Salesforce

"A unified, collaborative platform that provides a fully-equipped industry solution to improve patient outcomes and quality of care, bringing visibility and transparency across the entire health and social care network."

How does it do that? Salesforce Health Cloud.

In simple terms,

• It's a cloud-based patient relationship management solution for healthcare organisations
• It gives providers a 360-degree view of their patients.
• Health Cloud is built on Salesforce's cloud platform (which is scalable and secure). This keeps sensitive patient information safe and accessible only to authorized people.
• It's not a replacement for clinical decision support systems or electronic health records, but rather an extra layer of support for caregivers.

Since Salesforce Health Cloud was released in 2016, it's revolutionized healthcare. There are many benefits that Healthcloud and its solutions can provide in the healthcare sector, including improving collaboration and efficiency between members of care teams and enhancing patient-provider relationships.

Make smart use of data

The use of Salesforce AI is becoming increasingly prevalent. Let's take a look at how it can be applied to health care. Healthcare providers can anticipate and meet patient needs with tools like Tableau CRM (formerly Einstein Analytics). They can also utilize risk stratification to identify high-risk patients and enroll them in the proper care management program. In a nutshell, data-driven decisions equal better health outcomes.

Teamwork at its finest

It is safe to say that anyone who spends time in a hospital will be familiar with the variety of medical professionals there. Just think about the front desk staff when you check in, the triage nurse, the doctor, maybe a specialist doctor... if there is a real concern a surgeon and his team, and then maybe even aftercare professionals. There may be a primary care doctor, a specialist, a household caregiver, or anyone else involved in patient health. Users can view a unified care plan, assign tasks, and communicate with one another from any device, depending on their role.

Get a personalized experience

Consumers today expect personalized experiences, and that's not just in healthcare. Salesforce lets you personalize every step of the healthcare process to the patient's preferences, whether it's phone calls, text messages, or the Salesforce Communities site.

Stay secure

Data security is a big deal in healthcare. There are devastating consequences to a breach. Salesforce Shield and Health Cloud let healthcare organizations keep electronically protected health information (ePHI) encrypted.

Salesforce has helped healthcare organizations adapt quickly to tackle healthcare's biggest challenges. As a platform, it is highly adaptable. As we move forward into 2023, it is imperative that healthcare providers remain efficient while providing quality care. As healthcare organizations utilize intelligent data at every stage of the patient journey, they will be able to provide the level of service patients expect and deserve.?