Part 2: Platforms - Unveiling the Best Email Marketing Tools (A Comprehensive Guide for Startups & Businesses)

Hello again to Part 2: Platforms - Unveiling the Best Email Marketing Tools!

Did you read the Part 1: Features? Please read that first. Once done, come back here!

Alright. You are here, so soon ??.

Let me get right into it!

I'm going to share the list of all the email marketing platforms (some names will be total surprise for you ??), sharing about their pros and cons of each platform, helping you navigate the complex landscape of email marketing with ease. Whether you're a seasoned marketer or just dipping your toes into the world of digital outreach, this will help you. So, buckle up and get ready to supercharge your email campaigns like never before! ????

Disclaimer: It's a huge list of 30+ platforms but I have added my personal score rating out of ??. Also I have added green tick (?) next to those which you will find in many websites top 10 list of email marketing softwares. Choose wisely as per your needs.

You might ask how I decided on the ratings? I did a detailed study of all the features and decided my ratings accordingly. Read this study first.

Here we go! List of almost 30+ email marketing platforms: ??

4?? 5?? 6?? 7?? 8?? 9?? ??

1. Brevo (formerly Sendinblue) ? 9?? (I use this right now)

• ?? Features: Marketing automation, Customer relationship management (CRM), Email and SMS marketing
• ? Pros: Powerful marketing automation, Helps in growing your customer base
• ? Cons: Learning curve for beginners, Limited advanced features in lower pricing tiers

2. MailChimp ? 9??

• ?? Features: Drag-and-drop editor, A/B testing, Segmentation and targeting
• ? Pros: All-in-one platform, Comprehensive features, Wide range of integrations
• ? Cons: Limited customer support, Pricing can become expensive as subscriber list grows

3. HubSpot ? 9??

• ?? Features: Workflow automation, Personalisation options, CRM integration
• ? Pros: All-in-one solution, Automated email
• ? Cons: Higher pricing tiers, Complex interface for beginners

4. Salesforce 9??

• ?? Features: CRM integration, Marketing automation, Lead management
• ? Pros: Scalability for growing businesses
• ? Cons: Higher pricing tiers, Complex setup and configuration, Requires Salesforce expertise

5. Klaviyo 9??

• ?? Features: Behavioral targeting, Abandoned cart recovery, Segmentation and personalisation
• ? Pros: Specialised for e-commerce, Powerful automation tools
• ? Cons: Higher pricing tiers, Limited support options, Learning curve for beginners

6. MailerLite ? 8??

• ?? Features: Drag-and-drop editor, Subscriber management, Automation workflows
• ? Pros: Affordable pricing plans, User-friendly interface
• ? Cons: Limited automation options, Fewer integrations compared to competitors

7. Moosend ? 8??

• ?? Features: Drag-and-drop editor, Advanced reporting , Landing page builder
• ? Pros: Trusted by legacy companies, Best for e-commerce businesses
• ? Cons: Limited integrations, Advanced features only available in higher pricing tiers

8. Constant Contact ? 8??

• ?? Features: Email templates, List management, Reporting
• ? Pros: Affordable pricing, Best overall
• ? Cons: Limited automation options, Can be expensive for larger lists

9. Drip ? 8??

• ?? Features: Customer segmentation, Behavioral tracking, Email personalisation
• ? Pros: Tailored for e-commerce, New e-commerce features
• ? Cons: Higher pricing for advanced features, Limited customer support options

10. GetResposne ? 8??

• ?? Features: Email marketing automation, Landing page builder, Webinar hosting
• ? Pros: Ideal for small and medium-sized businesses, Automated lead generation
• ? Cons: Limited integrations, Learning curve for beginners

11. OptinMonster ? 8??

• ?? Features: Opt-in form builder, Exit-intent technology, A/B testing
• ? Pros: Helps grow email subscribers, Easy-to-use interface
• ? Cons: Limited email marketing features, Higher pricing tiers for advanced features

12. Flodesk 8??

• ?? Features: Drag-and-drop editor, Audience segmentation, Analytics dashboard
• ? Pros: Beautiful email templates, Simplified email marketing
• ? Cons: Limited advanced features, Higher pricing tiers for advanced features

13. Smtp.com 8??

• ?? Features: Email deliverability, Advanced reporting, Dedicated IP addresses
• ? Pros: High volume email marketing, Reliable delivery, Advanced security
• ? Cons: Higher pricing for large volume senders, Limited customer support options

14. Omnisend ? 7??

• ?? Features: Automation workflows, Abandoned cart recovery, SMS marketing
• ? Pros: Specialised for e-commerce, Email and SMS capabilities
• ? Cons: Limited features for non-e-commerce businesses, Learning curve for beginners

15. AWeber ? 7??

• ?? Features: Drag-and-drop editor, Automation workflows, Email analytics
• ? Pros: Lower subscriber count, Easy to use interface
• ? Cons: Limited advanced features, Higher pricing as subscriber count increases

16. ActiveCampaign ? 7??

• ?? Features: Automation workflows, Email segmentation, Behaviour tracking
• ? Pros: Advanced automation features, CRM integration, Personalised content
• ? Cons: Higher pricing tiers, Learning curve for beginners

17. EngageBay 7??

• ?? Features: Email marketing automation, CRM integration, Landing page builder
• ? Pros: All-in-one marketing platform, Affordable pricing plans
• ? Cons: Limited customisation options, Fewer integrations compared to competitors

18. Pabbly 7??

• ?? Features: Email marketing automation, Subscriber management, Transactional emails
• ? Pros: Affordable pricing plans, Wide range of integrations
• ? Cons: Limited automation capabilities, Learning curve for beginners

19. Sendx 7??

• ?? Features: Email marketing automation, Drag-and-drop editor, Subscriber segmentation
• ? Pros: Easy-to-use interface, Affordable pricing plans
• ? Cons: Limited advanced features, Fewer integrations compared to competitors

20. BayEngage 7??

• ?? Features: Email marketing automation, Personalised recommendations, Reporting and analytics
• ? Pros: All-in-one marketing solution, Affordable pricing plans
• ? Cons: Limited customisation options, Fewer integrations compared to competitors

21. AutoPiliot 7??

• ?? Features: Journey automation, Personalisation options, Reporting and analytics
• ? Pros: User-friendly interface, Visual customer journey builder
• ? Cons: Limited email design options, Higher pricing tiers for advanced features

22. Ontraport 7??

• ?? Features: Email marketing automation, CRM tools, Landing page builder
• ? Pros: All-in-one platform, Comprehensive features, CRM integration
• ? Cons: Higher pricing tiers, Steeper learning curve, Limited customer support options

23. Benchmark 7??

• ?? Features: Drag-and-drop editor, Email personalisation, A/B testing
• ? Pros: Easy-to-use interface, Affordable pricing, Comprehensive features
• ? Cons: Limited automation capabilities, Limited integrations compared to competitors

24. Mailjet 7??

• ?? Features: SMTP relay, Transactional emails, Segmentation and targeting
• ? Pros: Scalable email solution, Advanced email analytics, Deliverability assistance
• ? Cons: Higher pricing for larger volume senders, Limited automation capabilities, Complex setup for beginners

25. ConvertKit ? 6??

• ?? Features: Email sequences, Subscriber tagging, Customisable opt-in forms
• ? Pros: Ideal for bloggers, influencers, creators
• ? Cons: Limited customisation options, Learning curve for beginners

26. Campaigner ? 6??

• ?? Features: Email personalisation, Segmentation tools, Advanced automation
• ? Pros: Trusted by experienced marketers, Advanced marketing features
• ? Cons: Higher pricing tiers, Complex interface for beginners

27. Sender ? 6??

• ?? Features: Email automation, Drag-and-drop editor,- Reporting
• ? Pros: Affordable pricing plans, Easy-to-use interface
• ? Cons: Limited advanced features, Fewer integrations compared to competitors

28. Campaign Monitor ? 6??

• ?? Features: Email templates, Segmentation tools, A/B testing
• ? Pros: Trusted by legacy companies, Comprehensive features, Wide range of integrations
• ? Cons: Higher pricing tiers, Limited automation options, Can be complex for beginners

29. Mailmodo 6??

• ?? Features: Interactive email builder, AI-powered personalisation, Email tracking
• ? Pros: Innovative email marketing features, User-friendly interface
• ? Cons: Limited integration options, Pricing can be expensive for larger lists

30. iContact 6??

• ?? Features: Email templates, List segmentation, Social media integration
• ? Pros: Trusted by legacy companies, Comprehensive features, Wide range of integrations
• ? Cons: Higher pricing tiers, Limited automation options, Can be complex for beginners

31. Zoho Campaigns ? 5??

• ?? Features: Email templates, Social media integration, Reporting
• ? Pros: Affordable pricing, User-friendly interface
• ? Cons: Limited advanced features, Fewer integrations compared to other platforms

That's all. Not adding any more tools :)

Basically, what I wanted to share that there are so many tools out there and one or more is going to be best-fit for your startup business. It is essential to have an awareness that there are many tools which fits in your budget as well as has features that you need it.

Let me know in the comment box, which tool you are using and why?

Also don't forget to like and repost this article and subscribe this newsletter.

Thank you!

Kailash Tulsi Gajara

Making Dreams Real (Personal project)

Founder of Atulsia Technologies Private Limited & Megastores.com