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[Part 2] Google Performance Max: Maximizing Ad Performance with Google AI
Lead(er) Generation Podcast
Conversations, interviews and Q&As with marketers who find and grow the best customers with data-driven marketing.
In this episode of the Leader Generation podcast, we dive deeper into Google Performance Max with returning guest, Murtaza Lukmani .
If you're a marketer who isn't seeing the expected results from #performancemax, we’ll cover some tips to help you turn the tide. We’ll discuss how to continue optimizing and improving performance once your campaign is up and running. Plus, Matz will share new features and enhancements on the horizon—and so much more.
If you haven't already, make sure you check out Part 1 of this discussion. Plus, stay tuned for more exciting episodes where we'll continue to explore the ever-evolving landscape of #digitalmarketing and uncover #marketingstrategies to generate exceptional results.
This episode of the Leader Generation Podcast is hosted by Tessa Burg , Chief Technology Officer at Mod Op . ?
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Matz Lukmani is the EMEA Product Lead, Performance Max & Attribution at Google. Based in London, UK, Matz has been with Google for 7+ years working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA (Europe, Middle East, Africa).
Tessa Burg is Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences.
Tenlo and the Leader Generation podcast were acquired by Mod Op in 2022.