Part 1: Notes On The Relationship Between ESG And DESIGN In 3 Parts
ESG and DESIGN visual by @johnmaeda

Part 1: Notes On The Relationship Between ESG And DESIGN In 3 Parts

John Maeda John Maeda

John Maeda

AI @ MSFT / Laws of Simplicity + How To Speak Machine / LinkedIn Top US Influencer

发布日期: 2022年8月3日
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Having officially joined the Design for Good movement led by Ben Sheppard , I've been gathering pieces that connect ESG (Environmental, Social, and Governance) criteria with product design methodologies.

In a Forbes India article by Ramachandran S and Dr. Shankar Venugopal they describe their clever RESET framework. I summarize their thinking below in a condensed format, but I strongly recommend reading their longer piece for maximum utility.

RESET is:

  • Responsible: Optimize for minimal usage of critical resources.
  • Ethical: Do no harm, be honest, and obey the platinum rule.
  • Sustainable: Maximize participation in the circular economy.
  • Environmental: Optimize for minimal polluting outcomes.
  • Traceable: Open source materials in the supply chain.

These five factors can either impact revenue or profitability or both, and across the product lifecycle of activities that happen before and after a sale.

Design/Manufacturing ("before a sale")

? Revenue Impacting

  • S products are where consumer interest is heading.
  • Env manufacturing efforts lead to carbon credit sales.

? Profit Impacting

  • R goals force design inventions where "less is more."
  • R processes consciously reduce wasted materials and labor.

Usage/End-of-Life ("after a sale")

? Revenue Impacting

  • Eth products are constantly edited to fit evolving values.
  • S product retrofits/updates make kintsugi into a support model.

? Profit Impacting

  • S in the circular economy means recovering rare materials at EOL.
  • T means knowing what to harvest/dispose to maximize Eth and R.

In the coming months I'll be publishing more thoughts on the relationship between ESG and DESIGN. Thanks for tuning in! —JM

Elise Motalli ??

Visualising complex ideas ?? | Live Illustration & Graphic Recording | Illustration for greater impact | Drawing workshops

2 年

This is really interesting thanks for sharing John Maeda! To further expand on the S in RESET, the Circular Economy Value Hill shows which circular strategies can retain the most value both for consumers and at a material level. By maintaining products and materials in use at their highest value I believe could lead to new revenue opportunties or business models e.g product as a service. Would love to hear your thoughts! ??

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kHyal ????

Creative Leader, Marketing Exec, Digital Content Strategist & Full Stack Writer for industries that make a positive impact in climate, health, cybersecurity, technology, finance, education, sustainable design & the arts.

2 年

We need #CollectiveAction -- The Carbon Almanac aims to be a hub for ideas around #ClimateChange

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Ella Lu Wolf

Business Designer at Accenture Song

2 年

At a point where environmental means "minimal pollution" and ethical is reduced to a revenue-generating parameter, it becomes clear that we have learned nothing. Blindly believing in the green growth fairytale (because everything else feels too scary), we perpetuate a short-sighted system that still exploits finite natural resources – simply at a slower pace. Instead of self-described sustainable businesses that feel good about "reducing harm", we need regenerative systems that create shared value through ecosystem restoration and conservation. I would love to hear you speak about how businesses along with governments and communities can lead this change.

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Ebony Smith, MCC (she/her)

Facilitator & Consultant ★ Leadership Fellow at FIU ★ MCC Coach ★ Speaker ★ Creator of Internal Coaches ★ Leadership Thought Partner & Strategist

2 年

You are always so timely in your posts.

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