Part 1: How much should you pay your intern?
Before you start reading this - would you mind doing me a favour and, based on your current knowledge or gut feel, think about what you believe is a reasonable salary range for an intern, and keep this range in the back of your mind while you read this post.
The topic of “how much do I pay an intern?” has hands down been the most commonly asked question since launching Trusted Interns.
Granted, it’s most often an unknown for small-to-medium business owners who are new to the topic of bringing an intern into their team. They’ve maybe identified that there are benefits to hiring interns and they’re keen to get going - but there are some points of uncertainty, salary being one of them.
As an expectation manager, let me first say that this is a conversation so multi-faceted that I can’t guarantee you’ll get answers relevant to your organisation or use case by just reading this post. If you aren’t fully satisfied and you have extra questions, you’re welcome to slide into my calendar and let’s have a chat (or wait until part 2 next week).
Ok so, what do I answer when asked: “How much do I pay an intern?”
I first ask a lot of questions, because I can't answer without context. It’s all about marrying of skill, expectations and resources. When we started out a couple of years ago, I gave the best common-sense advice I could leveraging the insights I’d gained from previous experience. Now, we have almost 12 months of clean data across 100s of jobs loaded onto the platform that we can assess. Whilst this sample size is by no means statistically significant, it’s data nevertheless and absolutely helps brings credence to our advice.
First off, a couple of ground rules:
There is no one-size-fits-all salary for an intern.
There are a number of variables that you need to consider, some of which I’ve listed below.
You get what you pay for.
Now I don’t say this in a cynical sense, but it really is the truth. The competition for talent is real and you need to know that if you’re paying at the bottom end of the spectrum, you’re going to get the bottom of the barrel.
Some variables to think about:
1. Your industry.
Retail is different from marketing which is different from engineering. Not just from the obvious functional point of view, but an economic point of view. Talent in the retail sector is saturated and demand-driven whilst talent in the technology sector is scarce and supply-driven.
Logic dictates that those in higher demand (or lower supply) will require higher salaries.
2. The job at hand.
What are you expecting the intern to do…?
Market your product/service online or collect data on existing marketing efforts?
Build you a website from scratch or administer content on an existing website?
Advise your clients on the products that you sell or develop new products to sell?
Capture your bank statements or balance your books?
Different jobs = different value adds = different compensation structures.
3. Your expectation.
Do you want graduates with degrees or bright minds with short courses?
Do you want the top achievers or the rough diamonds?
Too often I’ve spoken with employers who are conditioned to wanting a ‘graduate’ with ‘at least a diploma or degree’, but then they tell me they’re hiring for a social media or digital marketing intern.
In this day and age, it's possible to recruit smart individuals who have a matric plus a few online short courses. They will be very solid additions to your teams and they’ll cost less than those with a 3 to 4-year qualification under their belt.
The higher the qualification = the higher the salary expectation and great beer is better than cheap champagne (kinda).
4. Your reasoning.
Are you hiring for extra hands on deck, to increase the points on your BEE scorecard, to take advantage of the Employment Tax Incentive (ETI), to build future talent pipelines, or to ‘give back’ and provide the experience?
If you're hiring strategically to take advantage of the ETI, you cannot offer a salary higher than R6000 per month.
If you're hiring for scorecard points or to give back, but have little expectation of getting a commercial return out of the interns, then you're likely to pay at the lower-end of the spectrum (R3500 - R6000).
If you're looking to build future pipelines of junior/senior talent (like us, we only hire interns and grow them up), then it might make sense for you to pay higher-than-the-average because you want to find the good eggs and make sure that they’ll stay (R8000 - R15,000).
5. Your funding.
Are you paying for the interns yourself, or have you received development funding from one of the SETA bodies or similar?
Many organisations can’t afford to bring interns into their teams but have the resources to provide the training, so they get funding from a government or developmental body to pay the intern’s monthly stipend.
These stipends range from R3500 to R5000 per month and are often supplemented with a top-up from the employer.
6. Structure of employment.
Is this genuinely an internship (short term work experience opportunity) or a full-time gig?
Disguising a full-time role as an internship is not cool, and not a sustainable way to grow a reliable and powerful talent force.
Manage your own expectations and pay your staff accordingly.
7. Your reciprocation power
Value exchange does not have to be wholly monetary. The more you can give in experience, networking opportunities, personal development, growth, etc, then you may be able to get away with attracting top talent for a lower-than-average salary. Don't take advantage of this, especially if you're hiring interns with the intention of keeping them on long term.
And don’t try fluff up the extraneous value-adds to get away with paying less - it won’t serve you in the long run.
So as you can see, it’s complicated.
In the next part of this blog series, I’ll show actual data from a variety of jobs across sectors to give you a gauge on where you should be aiming for.
If you’re super eager or you have more questions, feel free to book a call with me here.
I have limited these calls to 15-minutes each so I can have as many of them as possible. If you need longer than that, I'm more than happy to book a proper coffee to carry on chatting.
Good times.
Jaryd
P.S. Remember I asked you to think about what you thought was reasonable to pay an intern? Please comment below or drop me an email and give me those two numbers (minimum and maximum). I’d like to include this in next week’s data blog!
Travel & Tourism Marketing Specialist with a passion for growing digital revenue and teams
5 年Think this would be a very interesting data point for the SA market, looking forward to seeing the data and how we are compared to the average :)
Supply Chain Candidate (open for new opportunities)
5 年Wooow , i cant wait for the next article ....and i believe that an intern in my field *Supply chain* should be paid atleast R 6000 p.m / above
Senior Executive:Sales & Business Development at Rysun Labs
5 年I guess it will depend on the qualifications and load of work.
B-BBEE Impactful Solutions Specialist
5 年Great piece... sparked a really great question which affects a lot of people!
?? SaaS Media Consultant ?? Arts Researcher
5 年This is cool Jaryd!