[Part 1] Google Performance Max: Maximizing Ad Performance with Google AI

Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts using the power of artificial intelligence.

First off, Google expert Murtaza Lukmani will give an overview of this cutting-edge solution that can help you optimize your ad campaigns like never before. If you’re wondering if Google Performance Max is right for you, we’ll discuss how business of different sizes and industries can use it to deliver exceptional results tailored to specific needs. Murtaza (Matz) will also address rumors about Google using extra ad spend on low-performing placements. Plus, the incremental lift that Google Performance Max can bring to your marketing efforts.

In this episode, we only scratched the surface of what Google Performance Max can do for your business. Join us for [Part 2], where we'll dive deeper into the features and implementation strategies that will help you harness the power of this AI-driven technology.

This episode of the Leader Generation Podcast is hosted by Tessa Burg , Chief Technology Officer at Mod Op. ?

To discover more on the topic of AI, join Tessa at the Marketing AI Conference (MAICON). She’ll be joining the panel discussion, “Unlocking the Power of AI for Agencies.” Use the code LEADERGEN100 when you register at maicon.ai to receive $100 off.??

Matz Lukmani is the EMEA Product Lead, Performance Max & Attribution at Google. Based in London, UK, Matz has been with Google for 7+ years working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA (Europe, Middle East, Africa).

Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after the acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

Tenlo and the Leader Generation podcast were acquired by Mod Op in 2022.