Part 1, The creation of Movie Park Studio Tour: Concept Design

During the kick-off presentation for the park's new experience, we were given three sets of ingredients: its location, a theming proposal, and mood boards with inspirational references.?How did we translate these criteria into the concepts that exceeded the client's expectations?

The team started by thoroughly researching the assignment and the park’s mission and vision. What is currently happening in the park, and what kind of experience(s) might still be missing??

Everything was open at the start of the first brainstorming session, and gradually several concrete and applicable ideas arose. Those ideas were then developed into concrete concepts that were presented to the client.

The moment the team presented the concepts, we truly believed each and everyone of them could be made into a success. In the end Movie Park Germany, picked the' Movie Park Studio Tour' concept as their number one!?

The design team further developed the concept using mood- and storyboards. In addition, 3D renders were made to fully explore the potential of the available space. This was done in constant consultation between our design team and Manuel Prossotowicz the Creative Director of Movie Park Germany.

Once the concept design phase was finished, we continued on the schematic design phase, which we will discuss in more detail in the next article...