Part 1: Content Management Tips

By Karabo Banda

Digital innovation is about delivering on a promise, ensuring convenience, and enhancing the overall customer experience. If you are looking to establish a reputable digital presence, then these #cool content tips are for you:

#TIP 1 - Be a thought-leader

Content is the currency of influence… When crafting your content, look at it through the eyes of your target audience and ask: “What’s in it for me?” Being an influencer means educating and providing tangible, value-added insights that bring people closer together.

#TIP 2 - Never stop learning

Like minds think alike! Follow thought-leaders who influence you: read and learn from their posts… like, comment and share. Collaborate with confidence!

#TIP 3 – Package your content in short insightful and creative portions

Now is the time to communicate and to stand out in a sea of content. Use impactful images and videos with educational information. Start conversations using blogs and social media posts. Always be authentic!

#TIP 4 - Create a network of content promoters

Build a team to help you create content and build a substantial following. Encourage interaction from colleagues, friends, and friends of friends! Ask your clients for recommendations. Make use of trending hashtags to extend your reach. #staysafe

#TIP 5 - Make digital part of your DNA

Know your target market and make use of digital channels, including: websites, HTML emailers, social media, telemarketing, etc.

Engage with Coolcumba and never stop learning!