Part 1 of 3: Choosing your next hotel - Destination

This is the first post in a three-part series on picking a hotel location the "mainstream" way, by focusing on what works rather than trying to reinvent the wheel.

It might sound overly simple, but choosing an easy-to-access destination is often the surest way to generate strong revenues. When a place is easy to reach—whether it has a nearby airport, convenient road access, or popular ferry routes—it naturally attracts more travelers. And in the world of hospitality, that accessibility can make all the difference.

Easy access leads to more visitors, which boosts demand for hotel rooms. This is exactly why over-tourism happens. Investors recognize the potential in accessible destinations and jump in to meet the demand. It’s straightforward: the easier it is to get there, the more likely it is to become a booming spot.

For guests, an easy-to-reach destination means less hassle in planning their trip. For hotels, it means more consistent bookings, repeat visitors, and ultimately, higher revenue. Accessibility becomes a winning factor that keeps driving growth and popularity.

While it may seem like the “mainstream” choice, the potential of accessibility can’t be ignored. An easy-to-access destination often outperforms others in revenue, as it attracts a steady flow of tourists. This convenience is what drives a destination’s popularity, turning it into a booming hotspot for travelers and a prime choice for investment.