Parks Associates Introduces Tech Ecosystem Dashboard Focused on 4 Major Brand Ecosystems

Parks Associates introduces Tech Ecosystem Dashboard focused on 4 Major Brand Ecosystems: Apple, Amazon, Samsung, and Google

New for 2024, Parks Associates improved upon the Consumer Electronics Dashboard to create the Tech Ecosystem Dashboard, now illustrating the power of brand ecosystems and the convergence of consumer electronics devices with entertainment. Smartphones, for example, are central hubs for communication, but also daily drivers for smart home device management and personal entertainment.

The new tech ecosystem dashboard focuses on four main brand ecosystems: Apple, Amazon, Samsung, and Google but data and discussion of additional brands for individual CE categories are also included, along with historical numbers.

Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players.

Parks Associates surveys 8,000 U.S internet households every quarter, with additional surveys fielded throughout the year.? The households surveyed represent the national demographics for US internet households, 92% of all US households.????

The Tech Ecosystem Dashboard visualizes the most important metrics informing the strategic decision making of companies connected to the leading consumer electronics devices in the home.??

Advancements in technology have coincided with increased demand for devices and, consequently, integrated capabilities across those devices. Parks Associates research finds that US internet households now own an average of 17 devices. With so many applications in use and devices to manage, an interconnected experience through brand ecosystems can certainly enhance the user experience for the consumer.?

Deeper integration within an ecosystem also fosters brand loyalty and promotes stickiness. While each device will work functionally on its own, oftentimes multiple devices work better when all operate within the same ecosystem. This shift towards interconnectivity demands a new focus on how CE devices interact to create more immersive experiences and deepen connections.?

Consumer electronics manufacturers and retailers today are faced with customers who are more deal-focused than ever. The industry can capitalize on this by offering enticing, value-driven, promotions across a broad range of budgets, especially if coupled with an easy and fun shopping experience.?

While demand is up in many ways, purchase intentions are still lower than the highs during the pandemic.?

This just published research study provides updates throughout the year and covers the following trends in the consumer electronics market:?

Consumer Electronics Adoption and Purchase Trends

• Total Average Number of Connected Devices Per US Internet Household
• Total Average Number of Connected CE Devices by Technology Adoption Segment
• Historical Adoption Trends of Consumer Electronics Products
• Consumer Electronics Products Purchased in the Last 6 Months
• Consumer Electronics Devices Purchase Intention

Top 9 CE Device Adoption by Brand

• Historical Adoption Trends for Top 9 Consumer Electronics Products: Smartphone, Tablet, Smart TV, Streaming Media Player, PC (Laptop, Desktop), Smart Speaker, Smart Display, Gaming Console, Smart Watch
• Trends in Adoption of Top 9 Consumer Electronics Products
• Brand Share of Consumer Electronics Products

Consumer Electronics: OS and Brand Leaders?

• OS Adoption for PC, Smartphone, Smart TV, Streaming Media Player, Smart Speaker, Smart Display, Smart Watch, and Gaming Console

Net Promoter Scores for CE Categories?

• NPS for CE Devices: Smartphone, Tablet, Smart TV, Streaming Media Player, Laptop, Desktop, Smart Speaker, Smart Display, Gaming Console, Smart Watch
• NPS for CE Devices by Major Brands: Apple, Amazon, Google, Samsung

Competitor Moves: Brand Share in Select Categories

• Brand Perception by Ecosystem
• Top Brands of Smartphone Purchased or Received
• Top Brands of Tablet Purchased or Received
• Top Brands of Smart TV Purchased or Received
• Top Brands of Streaming Media Player Purchased or Received
• Top Brands of Laptop Purchased or Received
• Top Brands of Desktop PC Purchased or Received
• Top Brands of Smart Speaker Purchased or Received
• Top Brands of Smart Display Purchased or Received
• Top Brands of Wireless Earbuds Purchased or Received
• Top Brands of Wireless Headphones Purchased or Received
• Top Brands of Gaming Console Purchased or Received
• Top Brands of Smart Watch Purchased or Received
• Top Brands of Smart Tags Purchased or Received

Overview of Brand Loyalists

• Overall Brand Loyalists
• Brand Loyalist by Technology Adoption Segment
• Apple Loyalist Device Adoption
• Apple Loyalist Demographic Breakdown
• Amazon Loyalist Device Adoption
• Amazon Loyalist Demographic Breakdown
• Google Loyalist Device Adoption
• Google Loyalist Demographic Breakdown
• Samsung Loyalist Device Adoption
• Samsung Loyalist Demographic Breakdown

Primary Streaming Devices

• Primary Streaming Video Device
• Primary Smart TV Operating System
• Primary Connected TV Platform

Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.