Paris's Stunning Vision for the Olympics Wins a Gold Medal ??

As we have just turned the page of the first chapter of the Paris Olympics, it was amazing, both as a #CMO and a passionate #EventProfessional, to witness how major events have become some of the most powerful marketing tools for any destination. #Paris2024 has truly elevated this to the highest level!?

Tony Estanguet, President of Paris 2024, recently highlighted the magic and transformative power that the Games have brought to the French nation.

I believe this magic extended far beyond, also enhancing the attractiveness of the entire #EventsIndustry, which was hardly hit by Covid.

On a personal note, I was deeply captivated by the staging of #Paris—a city close to my heart—during the opening and closing ceremonies and throughout the Games. My only regret is not experiencing it in person. #ParisJeTAime ??

On a personal note, I was deeply captivated by the staging of Paris—a city close to my heart—during the opening and closing ceremonies and throughout the Games. My only regret is not experiencing it in person. #ParisJeTAime ???

While the spotlight shines on the incredible achievements (and what a tremendous achievement it was for France and its athletes), the broader significance also lies in what this represents for the events industry as a whole. ????

Some of my key highlights:

?? ?? ???????????????? ???? ???????????? ???? ?????????????????? ??????????????????????: The international spotlight on Paris has demonstrated that events are among the most effective tools for destination marketing.

??? ???????????????????????????? ???? ?????? ????????: With 95% of the venues for the Paris Olympics being either existing or temporary, the Games showcased a truly innovative approach to sustainability. It’s not just a buzzword in our industry but a key driver moving forward. Paris 2024 also served as an opportunity to update the #ISO20121 Event Sustainability Management Systems Standard—a certification that Strasbourg's Congress & Exhibition Centre and GL Events are proud to uphold and integrate throughout the entire event management cycle.

???????????????????? ???????? ???????????????????? ?????? ???? ?????????????????????? ???????????????? ?????? ????????????????: Paris 2024 exemplified remarkable control over costs and diversified revenue sources, offering vital lessons for future events.

???????? ?????????????? ???????? ???? ???????????????????? ?????????????? ?? ?????? ?????????????????? ?????????????????????? ???? ?????????????????????????? ???????? ?????? ???????????????????? ?????????????????? ?????? ?????????????? ?????????? ????????????

??? ?????????????? ???????????? ????????????????: The residents fully embraced the event, making them a shared national success. This local impact is something many organizers strive for when hosting events in new destinations.

???? ?? ???????????? ?????? ?????? ????????????: This major event ensured both short-term and long-term legacies that will deliver lasting benefits.

These elements highlight some of the indirect impacts we often advocate for in our industry, beyond the immediate economic benefits. The

Paris Olympics have truly set a new standard for what the events industry can achieve. ???

#Creativity, #Innovation, #Sustainability #Passion—these are just a few words that come to mind when reflecting on Paris 2024. ??????

A huge congratulations to #France, to #Paris, French athletes, organizers, volunteers, and all event professionals and stakeholders who made it happen! ????

Without a doubt, the legacy of the Games will continue to inspire and will continue to be a key topic at future industry events. ??