Paris Wine Cup 2024: Super Early Bird Entry Now Open

Enter Your Wines Enter Your Spirits

Give a boost to your brand globally with the Paris Wine Cup, and for the first time ever - Paris Spirits Cup 2024.

Paris Wine Cup, in its 4th edition now, has been best known to recognize, reward, and promote wine brands that have successfully been created to identify with and target a specific wine drinker. For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list -?and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.

That is why the Paris Wine Cup is different. It will single out and shine the spotlight on those wine brands that consumers really want to buy and have a clear market value for trade buyers.

The competition follows strict rules concerning its organisation, criteria, judging, and results.

A competition that will judge products in three key areas:

• Their quality
• Their value for money
• What they look like

To be an award winner you will need to have a top quality product, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.

Quality

The Paris Wine Cup and Paris Spirits Cup is not about recognizing wines and spirits that achieve the best quality scores, but you would struggle to drink more than a glass of. We want to celebrate products that are both enjoyable and easy to drink.?

Value for money

You don't need to be the cheapest bottle on the shelf to offer the best value for money. Far from it. A brand may have a high price tag, but can still offer great value providing it delivers the right quality and taste for a bottle at that price point. PWC and PSC?Cup will assess each entry for how much value it is offering its customers.

Package and Design

This is arguably the most important part of a brand to get right. For, after all, what a brand looks like is how every consumer chooses what they want to drink. With their eyes first. Up to 65% of consumers will try a new product just because it looks good and if you can match that with a price and quality of the liquid that offers great value for money, and then you are more than halfway home. The Paris Wine Cup and Paris Spirits Cup will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention.?

Commercially Relevant

Crucially, all the winners in the PWC and PSC will give future trade buyers, be they for a supermarket, specialist retailer, casual dining or upmarket restaurant, the re-assurance that these are brands that their customers want to buy. The Paris Wine&Spirits Cup judges are a leading panel of top-level buyers with current direct commercial buying responsibility. or consultants and experts who are also directly involved in the development of new brands or buying for commercial resale.?

Cross-industry Recognition

The Paris Cups also recognizes the huge talent and skills that now exist right through the supply chain. From the winemakers, growers and producers that are making the wine; through to the specialist importers and wholesalers that help bring them to market; along with the designers, packaging experts and brand development teams that ensure there is a market and customer base to sell to.

Consumer Awareness

Winners in the Paris Wine Cup and Paris Spirits Cup will receive either a Gold, Silver or Bronze award and be supported by a strong consumer awareness campaign, particularly through social media channels and comparison apps, to promote this new global competition. They will also get year-round promotions via Paris Drinks Guide, and other channels of BTN.?

Competition Organizers

The Paris Wine Cup and now introducing Paris Spirits Cup, has been created exclusively by the Beverage Trade Network, the US drinks events, services, business and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors and retailers that can bring their products to market.

Awarding Wines & Spirits By Quality, Value & Package.

Enter TODAY and avail the Super Early Bird Discount. Become part of the #BTNCommunity.

Enter Your Wines. Enter Your Spirits