Paris Games Week is back! A throwback to our OMEN collaboration

Just like the previous editions, Hurrah.agency is once again on the side of OMEN France to support the community of fans. The brand partnered with Xbox, Ubisoft, and Fnac, providing them with equipment, and supporting the venue of influencers to upgrade the experience of the visitors.

The mission of Hurrah.agency? Let the community of the brand know about its initiatives, as well as share the excitement and the best moments of the event on its channels.?

We've missed this experience - being able to share our gratitude?and enjoyment for working with the OMEN brand since 2017.

Everything started in 2017 with OMEN France and Germany?

Our story with OMEN started in 2017.

At the time, Hurrah was not a group yet, and the agency was composed of less than 10 people.?That year, HP decided to launch and promote OMEN by HP - its gaming brand for demanding gamers.

Even though this was over 5 years ago, we already had a strong foundation for our company with years of shared expertise in the communications sector, and values that were a perfect match for OMEN.?Thus, HP chose Hurrah to let the French and German audiences on social channels know about their?new?brand - OMEN. We started almost from scratch and managed to build Twitter communities of over 140k and 20k followers for France and Germany respectively, by putting priority on suggesting creative content to engage and entertain the community.?

Time passed and our involvement became bigger.?

We started with social media, and with OMEN, came our first mission for talent management.?Both French and German teams had the pleasure of handling the OMEN squads. Groups of influencers representing and promoting the brand among their communities during events and on Twitch.?Making sure that talents had everything ready for their live streams, preparing contracts, and creating entertaining concepts for the streams were now part of our work for both markets in addition to the management of OMEN by HP's social channels.?

Like characters in video games, we gained experience and added new skills to grow and become stronger; as such, we supported the local markets in their involvement in major gaming events like Paris Games Week, Lyon Esport or Colmar Esports Show for France, Gamescom or Dreamhack Leipsiz for Germany. We managed the booth schedules, created activities to entertain the audience, and prepared the venues for influencers to make sure everything runs smoothly.?

We were still handling their social media, announcing events, and bringing the hype around it by creating content like the one we did for Dreamhack Leipzig.?

And thanks to OMEN, we are now proud to have influencer management as one of our main expertises.

As the best support for OMEN since 2017, we also team up with other partners of OMEN to make the initiatives shine among its communities.

In Germany, BIG is far and away one of the best and most historic esports organizations you can find. Their CS:GO team is ranked?#8 of All Time #1 Teams by having sat on the top of the leaderboard for 71 days. As such, OMEN puts a lot of attention to detail in supporting the partnership with them - and as provider of the best CS:GO in Germany, OMEN DE is there for all the events - cheering on the team, engaging with fans on highlight moments, and being a microphone for events. To extend the partnership further, we are supporting the BIG OMEN Academy on socials - a tournament where up and coming teams can compete against the BIG Academy squad for prize pools if they manage to win. (Though we have to say that the prize pool is kept fairly safe...)

In France, we supported the brand to make its partnership with the Overwatch Cup shine on social media a few years earlier. More recently, the french social team made the last edition of "Touche pas à mon Mate" shine on social media. The team teased, brought the hype, and shared excitement around this new edition of an event that gathers some of the most famous french influencers.?

Today, Hurrah.agency is now part of THE communications group fully dedicated to esports and gaming. The team is more than twice as big compared to 2017 and the french social team is currently supporting OMEN France in its Involvement at Paris Games Week.

We're having lots of fun, learning a lot, and most important of all - truly grateful for this opportunity.

Thank you OMEN for trusting and growing with us since 2017.