Paris 2024: the power of disability. More than a flag for LVMH

As part of the partnership between 酩悦·轩尼诗-路易·威登集团 and Paris 2024 - Home of Olympics Hospitality , athlete Pauline Déroulède has become the face of Dior. She "will represent the House of 迪奥 as an ambassador at the Paris 2024 Paralympic Games. (...) LVMH and Dior are delighted to welcome Pauline Déroulède as ambassador and "Artisane de toutes les victoires". A three-time French champion in her sport, Deroulède is more than just an athlete.

After being hit by a car in October 2018, Ms. Déroulède had to have her left leg amputated. As a longtime tennis player,?the competitor rallied after the life event and sought to compete in the Paralympic Games Paris 2024.

She can be found on the courts, on television as a consultant, and also at the helm of conferences she gives to raise awareness of the issue of road safety. It's a subject that not only echoes her own personal story, but concerns everyone.

Together with Léon Marchand, five-time world champion and world record holder in the 400 m freestyle, gymnast Mélanie de Jesus dos Santos, four-time European champion, and fencer Enzo Lefort, team gold medallist at the Olympic Games in Tokyo in 2021 and world champion in 2019 and 2022, Pauline Déroulède is the fourth athlete to join the LVMH family", it says on the official LVMH website. It is a powerful move from the Luxury Conglomerate that goes in two main directions:

• power to women (remember the last message of Maria Grazia Chiuri at the SS24 Fashion show)
• power to disabilities. The largest minority worldwide. If you want to know more about this statement and the reason why companies should take into account all the customers, check my previous article here.

Support?for?the athlete?continues a tradition on the part of LVMH and its Maisons of partnering with the world of athletics. From making trophies to designing trunks, the conglomerate has hands in?a?variety?of sports, including rugby, basketball, soccer, automobile racing and tennis.

I want to underline how much Dior wants to be linked with the values that all the athletes share: commitment, altruism, a taste for setting goals. Who can feel excluded? Remember: we should all be... Dior lovers!