Parents Can and Will Kill the Deal

Parents Can and Will Kill the Deal

Any experienced real estate agent will tell you that the buyer's parents can, and will kill the deal.

As the buyer's agent, you have to figure out a way to connect with the parents and ease the concerns they have about any given property.

It's definitely a balancing act.

One word of caution...thread lightly.

Parents Want to Protect Their Children

Parenting is one of the toughest jobs on the planet and parents naturally want to protect their children from the cold, cruel world.

That's been their primary job since their child was born.

As a parent, I know how difficult it is to watch your child do something that you know is not good for them, but you have to let it play out.

That's how they learn.

As a parent you teach your child to be honest, responsible, trustworthy and independent.

But all of that seems to go out the window when it comes time to buy a house.

All of a sudden, their grown child is 6 years old again and incapable of making an intelligent decision.

No alt text provided for this image

Buyers Want Their Parents' Blessing

Buying a house is an exciting and scary time.

It's the ultimate "adulting" thing to do.

The buyer has met with you, gotten pre-approved, looked at dozens of houses and have finally decided on one.

Enter, the parents.

Before they make an offer, in a slow market, they want their parents to see it.

"Of course" you say and prepare for the worst.

Gird Your Lions!

One of the rules I have in my business is that I only work with people I like.

Sure one or two bad apples creep in, but for the most part I truly enjoy working with my clients.

I think my clients are smart, savvy and know what they want or don't want.

So when I meet their parents, I compliment them on how well they raised their child.

I talk about how many houses or condos we have looked at to arrive at this particular selection.

As the house tour begins, the buyer tells them what they love about the house.

I mentally prepare for the worst.

No alt text provided for this image

Let the Questions and Comments Begin

The parents begin with the questions and comments.

"Is this neighborhood safe?"

"It seems a little small."

"The price seems too high. Do you know what you could buy (insert state) with that kind of money?"

"It sure needs a lot of work."

"There's no parking? Where are you going to park?"

"Why isn't there a bathtub?"

"How old is the roof?"

"What's going on with the house next door?"

...and the list goes on and on.

It's Too Late

As the seeds of doubt are being planted, you can see on their face that the buyers enthusiasm begins to wane.

They try to convince their parents what a great house they are buying and that it's a good investment.

You exchange pleasantries and tell the parents that their adult child is making an educated decision.

You explain one more time about the number of properties you have seen and this one fits their needs and their budget.

Having said all of that, you know in your heart of hearts that there is still a 50/50 chance, the buyer won't make an offer based on the parents.

It's always frustrating for real estate agents when someone important to the buyer comes in at decision-making time and doesn't "approve" of the property.

They haven't seen all of the properties you and the buyer have seen.

As a result, they can't appreciate the property their child has selected to purchase.

For some reason, they don't trust their adult child to make a major financial decision without their input.

So much for raising a strong, independent thinking child.

No alt text provided for this image

Be a Grownup

But I don't just blame the parents.

The buyer is at fault as well.

Part of adulting is learning to make decisions. 

Difficult decisions.

Sometimes you have to stand-up to your parents.

Yes, you can ask your parents for their input, but you ultimately make the decision.

It takes a strong buyer to go against the advice of their parents, but they are out there.

What Can You Do?

As their Realtor, it's difficult to think you can come between a parent and their child.

You are bound to upset one of the parties.

So what can you do?

I pull the buyer aside, if possible and remind them of what they are looking for in a house.

I also give a rundown of all of the other properties we have seen and eliminated.

Often times I have to remind my buyers that they are smart and capable of making this decision on their own.

After this pep talk, sometimes I'm successful and other times, the search continues.

Frustrating, but what else can you do?

Be prosperous!

No alt text provided for this image

Are you stressed and frustrated at trying to figure out everything on your own and still failing to get business?

Sign up today for my Free Email Course, Your Road Map to Success in Real Estate. Start building your real estate business on a solid foundation. Click here to get started.

Don't think you need help?

  • You don't know what to do to make something happen...how to get clients
  • Your afraid of making a mistake
  • If you don't start making money pretty soon, you'll have to get a "regular" job

Is this you?

Get more control over your business and less chaos.

I know how you feel. I know you've been burned and disappointed by programs that promised you results before.

So have I.

The majority of my clients come to me because other companies didn't deliver. There is NO secret to success in real estate or in life.

Sign up for my FREE email course, Your Road Map to Success in Real Estate to start building your real estate business on a solid foundation. Click here to get started!

To learn what it takes to be a successful real estate agent or to get your real estate business back on track, check out Candy's new book,

No alt text provided for this image

"The Reality of Real Estate - The Essential Guide to Planning, Managing and Growing Your Real Estate Business."  Available on Amazon now! Candy, 

“The Real-Life Realtor”, coaches, mentors and trains new and experienced real estate agents to transform their business by mastering her proven systems for success.

Inman News named Candy Miles-Crocker as one of the Top 25 Real Estate coaches in the United States.

She is a firm believer in managing expectations.

Her goal is to elevate the perception of real estate agents among the general public through education so every client has an amazing real estate experience.

Candy’s unique training methods have shown agents what it takes to be successful!

Learn more about her training program at www.RLRETraining.com or send her an email at [email protected].

If you haven’t done so already, please connect with us on Twitter on Facebook,  and LinkedIn.

Let’s Go to Work!

 

Collin Schmelebeck

2x Dad | US Navy Vet (CTM) ???? | eCommerce Google Ads and YouTube Ads focused on Cashflow & New Customer Growth

4 年

Great article Candy Miles-Crocker! Being on the younger side this resonated with me a lot and VERY accurate with the questions I know my parents would ask haha.

回复

要查看或添加评论,请登录

Candy Miles-Crocker的更多文章

  • Roadblocks to Listening

    Roadblocks to Listening

    “Listening is hard work,” Michael P Nichols, PhD, professor of psychological sciences and author of “The Lost Art of…

  • Let the Data Do the Talking

    Let the Data Do the Talking

    There are lots of things that don’t matter when it comes to real estate transactions. Among them are the following: How…

    1 条评论
  • How Are You Feeling?

    How Are You Feeling?

    I know this sounds like such a basic question, but I simply had to ask. We have a lot of things going on in our lives…

  • Choose Your Hard

    Choose Your Hard

    Life Gives You Choices As I was scrolling on Tik Tok the other day, I ran across this and immediately thought about…

  • 3 Simple Tips for Success in Real Estate

    3 Simple Tips for Success in Real Estate

    I have good news and bad news. The bad news first.

    1 条评论
  • 3 Ways Real Estate Agents Can Work Smarter

    3 Ways Real Estate Agents Can Work Smarter

    When I say there are 3 ways to help real estate agents work smarter, I'm not speaking about simply using your…

  • Keep Your Prospects Engaged

    Keep Your Prospects Engaged

    During these times of uncertainty, it can be difficult to keep your head in the game, let alone keep your prospects…

  • 5 Ways to Become the Neighborhood Expert

    5 Ways to Become the Neighborhood Expert

    I can't count the number of times I've heard agents say that "Agent X is the neighborhood expert and everyone uses…

  • Are You Wasting Precious Time

    Are You Wasting Precious Time

    Are you wasting precious time? Is your business a lean, mean, efficient machine? If you answered, "Hmm, I never thought…

    4 条评论
  • Our New Normal

    Our New Normal

    What is our new normal? For better or worse, the world we knew is gone. We no longer know what "normal" is or will be.

社区洞察

其他会员也浏览了