Parent Tech Founders - You're It! | Ed. #43
Diana Carter
Mom of 3 | Fractional CMO + GTM Leader | Growth-Marketing Agency Owner | Partnering with 0-to-1 and 1-to-N startups shaping the future of work, employee benefits, parenting, and women's health | Angel Investor
If you're a FamTech/MomTech/ParentTech founder -- tag, you're it!
Yep, this is your moment. Why now?
Because we're seeing more and more policies being passed that are making life for working parents harder. You know the ones -- return to office mandates, limits on paid family leave, a lack of flexibility.
And HR leaders? They KNOW how crucial the caregivers on their staff are to the success of their companies. (Get this -- over 70% of employees are caregivers of some kind. ??) And they're looking for ways to attract and retain top talent through programs like yours.
So now is your chance to market the heck out of your company -- because there's definitely an audience for it. And what better place to start than this newsletter? ??
Happy Bootstrapping! ??
—? Diana Carter
?? Today's Bootstrap Boost
Pick my brain — but without adding another meeting to either of our calendars.
? FamTech/MomTech/ParentTech founders - it's your time to shine!
?? Marketing Strategies for Sustainable Startup Growth
Your weekly marketing freebie.
Who doesn't LOVE SEO data?
Track all your website pages and SEO optimizations in this spreadsheet.
Sometimes getting organized is the best way to tackle such a big, important project.
??You thirsty?
What got my strategic juices flowing this week…
??How to Use the Hook Model to Make Your Content Irresistible
?? The Benefits of Running SMS Alongside Your Email Campaigns
???? Are You in Facebook Jail? Here's Why and How to Get Out
?? I'm definitely stalking you on LinkedIn
LinkedIn posts I loved from founders I can't get enough of ??
Sarah Ingle | Founder, Nest Analytics
Anyone else obsessed? ??
?? More than Nuts and Bolts
The section you read only if you’ve got more than 4-minutes to mess around on your phone…
?? By the numbers: The "new mom economy" is estimated to be worth billions of dollars, signifying the large market for FamTech products.
?? Mini Boost: "Don't find customers for your product. Find products for your customers." — Seth Godin.
???Worth the Read: The Real Super Bowl Winners? Women-Focused Ads
The Social Media Marketer | Personal & Professional Brand Assistance | LinkedIn Company Page Management Strategy | Content Specialist | Organic Marketing | Copywriting | Brand Strategy
1 周When you solve real problems for parents: -you create impact beyond business -you build solutions that truly matter Who agrees?