The Paradox of The Frozen-Middle
Martin Lindstrom
#1 Branding & Culture Expert, New York Times Bestselling Author. TIME Magazine 100 most influential people in the world, Top 50 Business Thinker in the World 2015-2024 (Thinkers50). Financial Times & NEWSWEEK columnist.
Tune in tomorrow, July 12th, at 12pm eastern, for the next episode of the M&M Show as we talk about the paradox of the frozen middle. Join us and two incredible guests, Aicha Evans, CEO of Zoox, Amazon’s self-driving car subsidiary, and Yves Morieux, Managing Director, Senior Partner, BCG Fellow, & Director of the BCG Institute for Organization , Boston Consulting Group.?
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Aicha Evans joined Zoox as the Chief Executive Officer (CEO) in February 2019. Prior to Zoox, Evans served as Senior Vice President and Chief Strategy Officer at Intel Corporation, driving the company’s transformation from a PC-centric to a data-centric company. Previously, she ran the company’s wireless efforts and oversaw a global team of 7,000 engineers. Evans is a member of the Supervisory Board of SAP and holds a Bachelor’s degree in Computer Engineering from The George Washington University.
Yves Morieux is the director of Boston Consulting Group’s Institute for Organization. He is an expert in corporate transformation and leads the firm's development of approaches to help organizations create the structural and behavioral groundwork for competitive change. Yves was a BCG Fellow from 2008 through 2017, and is beginning another BCG Fellowship in 2019. With Peter Tollman, Yves coauthored the book Six Simple Rules: How to Manage Complexity without Getting Complicated, which is based on this principle of Smart Simplicity and examines how companies can embrace the new business complexity to thrive in today's marketplace.
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Author, Advisor, Board member, Executive fellow, Adjunct professor
2 年Dear Thomas, excellent catch !!
Digital Transformation and AI Strategist | Fractional Executive | Driving Sales, Ecosystem and GTM Strategy Success for Startups and Established Enterprises
2 年Yves Morieux & Martin Lindstrom that will be soo much fun ?? Ministry of common sense meets Six Simple Rules