The Paradox of The Category of One
You often hear or read me teaching about the "category of one"... although I more often use the language of "standing out", "one-of-a-kind", "unique", etc.
Regardless of the language — your success, the impact you want to make in the world, and your freedom in doing it on your own terms — comes from positioning yourself as a category of one.
Why?
? Because you stand out. You don't have to compete for business anymore.
? More people say YES to you. You can raise your rates. You get more referrals and repeat business.
? The people who love you and your stuff essentially do your marketing for you.
That's pretty freakin' cool, yes?
ABSOLUTELY!
But/and here's where the paradox comes in.
Most people, when they're trying to stand out, just look and sound like everyone else.
Most do what everyone else is doing, but try to package it just a little bit differently.
(It's kind of like high school. So much effort to be different which essentially makes everyone the same.)
WHAT YOU CAN DO ABOUT IT
Regardless of what you offer, how you package it, and how much you charge, people ultimately "buy" you.
? Your energy. Your presence. Your example.
? You embodying the transformation that you're making available to them.
? AND... you helping them to shift their beliefs so they can see what's possible (because they're seeing what you've created and achieved).
That's why people say YES!
This is what I've discovered over the last 23+ years in corporations, nonprofits, and as an entrepreneur for the last 10 years. (Not to mention more than a few brushes with death in my lifetime.)
And I'm going to teach this in a masterclass tomorrow!
https://learn.influencewithaheart.com/newmasterclass/
It's called:
STOP Being The Best Kept Secret
In Your Market, Field, or Industry
Thursday, June 13 at 10am PT, 1pm ET, 6pm UK
(Yes, there will be a recording, so make sure to register if you can't make it live.)
We're going to explore the paradoxes and how to use them in your business:
1. Attract your most lucrative clients and get your message to 30,000+ people… without an email list!
2. Discover how you can stop playing the competition game… without losing clients, connections, or momentum!
3. Get repeat business and referrals (the kind you want) ... without marketing OR selling!
This is an event you won’t want to miss!
Mark your calendars, set alarms, put stickies around the house, and REGISTER NOW!
https://learn.influencewithaheart.com/newmasterclass/
P.S.
If you're worried that you best clients can't find you...
If you feel like you're on the revenue rollercoaster...
If you're afraid that you'll never make your mark on the world...
Then you're going to LOVE this masterclass! ??