Paracosma: Enhancing Business Experience with AR/VR
Business Connect Magazine
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AR/VR is one of those technological innovations that have the potential to rewrite our perspective of the world. AR/VR is quickly establishing its foothold in the business sector, and for good reason. All of technology is now transitioning from 2D to 3D computing, with 3D models and digital twins allowing computers to better understand and interact with the real world.
In this exciting new field, Paracosma has set itself as a pioneer and trailblazer. In an interview with Ken Ehrhart, Founder and CEO, Business Connect Magazine dives into the story of Paracosma Inc.
BCM: What are Paracosma’s newage 3D Modeling techniques?
Mr Ehrhart:?Paracosma?is known for its expertise in creating photorealistic 3D models. These are realistic enough to be used to replace studio photography with rendered images of 3D models and scenes. The images are used for ecommerce, and also for Virtual Movie Production, where parts of videos are replaced by digital scenes and objects. The gold standard for photorealistic models has been bespoke models created manually by a team of artists, each expert in different types of modeling, and textures, shading and lighting.
We are now using our seven years of experience from 70+ artists creating over 10,000 photorealistic models to train AI (artificial intelligence) systems to assist the artists and increase efficiency. This is not to replace artistic talent, but to reduce repetitive or menial tasks, enhancing productivity.
BCM: Please provide a detailed explanation of your innovative AR/VR development techniques?
Mr Ehrhart:?Similar to applying AI as a tool to assist artists, we are applying technology tools to assist our developers. Code libraries, software development kits, modular development and automated testing can reduce repetitive tasks and improve consistency and quality. This allows our developers to apply their talents to innovation and solving the most unique and challenging issues, rather than focusing on the mundane.
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BCM: How does your organization make a difference to the HR/HCM corporations?
Mr Ehrhart:?I have been working in the HR/HCM and Talent Management area for over 15 years and Jim Lorentz, Our CRO (Chief Revenue Office), has run Learning Management companies. So, we bring a lot of experience to bear in applying AR and VR in this area. The opportunities really span across the entire employee journey throughout their career.
We are working with career counselors at community colleges to provide students a chance to explore career areas and jobs in virtual environments. In recruiting, immersive company tours can give prospective employees a clearer view of what type of company they may be joining. Virtual onboarding can then give the new hire an opportunity to meet virtually with the founders and executives of the company to immerse themselves in company culture and history.
We have been developing both AR and VR systems to enable training of new employees, provide mid-career skills enhancements and even deliver instant support for field service personnel to guide them through help with an immediate task. This training can not only be in precise physical tasks, where known optimal procedures can be embedded into muscle memory; but also for AI-based softskills training that is more about judgment and responding to fluid situations. For knowledge workers, our tools provide the opportunity for real-time global collaboration as if they were meeting together in person.
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