?? Papa John's on Call of Duty: Black Ops 6?!

Welcome back to October's edition of our High Scores newsletter. As always, have a browse through the TLDR links below and scroll to the bottom for our favorite campaign highlight this month.

Don't forget to check out the Trending Games segment of our newsletter, where we highlight under-the-radar video game opportunities for brands and advertisers utilizing the real-time data of over 100M monthly active gamers on our Overwolf platform. Scroll down for more and enjoy!

Highlights in this month’s email ??

? Starbucks serves free coffee in Roblox experience

?? University of Warwick host TCL Esports Championship

?? Myles Smith takes on Fortnite with virtual concert

?? Riot Games & Rihanna’s Fenty launch Arcane products

?? Mountain Dew reveals WoW & Diablo IV promotion rewards

October 2024 Highlights

?? Porsche 919 Street races into The Crew Motorfest

Read more here.

?? Youtooz partners with Riot Games for Arcane collection

Read more here.

? Starbucks serves free coffee in Roblox experience

Read more here.

?? HMBLE partners with Deloitte for next-level growth

Read more here.

?? Opera GX links up with BLAST

Read more here.

?? Purina nourishes virtual pets with Roblox experience

Read more here.

?? Cloud 9 teams up with Sony Inzone

Read more here.

?? University of Warwick to host TCL World Esports Championship

Read more here.

?? Myles Smith takes on Fortnite with exclusive concert

Read more here.

?? Riot Games & Rihanna’s Fenty Beauty launch Arcane product line

Read more here.

?? PlanetPlay & UN engage gamers on climate change with Play2Act

Read more here.

?? Heidi Klum brings runway to Roblox

Read more here.

?? Netflix debuts Tomb Raider animated series

Read more here.

?? Ubisoft expands Rainbow Six Siege with 10 new esports team bundles

Read more here.

??Mountain Dew reveals exclusive WoW & Diablo IV promotion rewards

Read more here.

?? ESPN charges into Fortnite with new creative map

Read more here.

Our Editor’s Pick

?? Papa John's & Little Caesars are bringing the cheese to Call of Duty: Black Ops 6

Papa John's and Little Caesars, two of the largest pizza chains in America, are dropping into Call of Duty: Black Ops 6's launch week to supply gamers with exciting rewards and mouth-watering prizes. Exclusive to the U.K., hungry gamers can now purchase the Papa John's special CoD bundle to enjoy exclusive in-game items accompanied by a large signature Papa John’s pizza and a side dish. On the other half of the pie, Little Caesars is rolling out a similar promotion in the U.S., Mexico, and Canada. Along with any qualifying purchase over $3 USD, players are provided with a code to redeem exclusive rewards like Dual 2XP and points to unlock a variety of in-game items.

Very few things in this world make a better combo than gaming and a cheesy slice of (pineapple-free) pizza. In fact, as we’ve seen with Pizza Hut’s partnership with Xbox—covered in August’s edition of High Scores—it’s a kind of collaboration guaranteed to land right among gamers. Pair it all up with the launch of a major Call of Duty title (consistently one of the top-selling games each year), and you’ve got the perfect recipe for a well-rounded, impactful marketing campaign.?

Read more here.

?? Trending Games on Overwolf

In this segment, we used the real-time data of the 100M+ monthly active gamers on our Overwolf platform to identify trending games opportunities for brands and advertisers.

These are trending games that have seen the biggest rises in player count and hours spent in-game, presenting a huge opportunity for crafty marketeers looking to be on-the-pulse with the gamer audience.

?? Off The Grid?

Developed by Gunzilla Games, Off The Grid is a battle royale shooter set in a dystopian cyberpunk future. It features classic battle royale mechanics, adding a fresh twist by emphasizing narrative progression through gripping cinematic storytelling directed by none other than renowned District 9 director Neil Blomkamp.

Initially announced in August 2023, the game has recently generated significant buzz following the launch of its Early Access version earlier this month, allowing players to experience the gritty battleground firsthand and enjoy Blomkamp's beautifully produced cinematic cutscenes.

Read more here.

??? Silent Hill 2 (2024 Remake)

Standing as a 2024 remake of Konami’s critically acclaimed 2001 survival horror game, Silent Hill 2 invites players to relive the spine-tingling thrills (and sleepless nights) in the haunting town of Silent Hill. Released on the 8th of this month, Silent Hill 2 presents itself as the perfect title for the ultimate 2024 Halloween experience, taking those who dare back to what was already an unforgettably terrifying journey— this time drastically enhanced by eerily realistic Unreal Engine 5 graphics and next level audio immersion.

Read more here.

?? TCG Card Shop Simulator?

TCG (Trading Card Game) Card Shop Simulator is the perfect game for those staying up late watching Pokémon card unboxing videos. Players step into the role of a traditional TCG shop owner, taking on tasks from stocking shelves to hunting down rare cards and building the ultimate display collection. Released in mid-September by OPNeon Games, TCG Card Shop Simulator quickly gained traction on platforms like TikTok, YouTube, and Twitch (and our database), perfectly capturing that nostalgic, addictive thrill of hoping for a rare pull upon each pack opened.

Read more here.

?? How Can Brands Capitalize?

Advertisers would do well to design custom ads in the style of each game’s lore, run competitions and even branded mods, utilizing platforms like Overwolf who are able to directly reach and engage these players during rich playtime.

If you need help targeting these specific audiences don’t hesitate to reach out to our sales team. We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Learn about us here.

?? Share High Scores

We’re really hoping not to be a marketer’s best kept secret in the world of gaming and advertising.

So if you’re feeling generous, please share us with your colleagues, clients, partners and anyone else you think will find our monthly insights valuable: https://highscores.overwolf.com

?? Overwolf Ads

High Scores is powered by Overwolf Ads; a world-leading ad tech platform empowering brands and advertisers to reach over 100M+ monthly gamers across hundreds of the world's biggest titles and premium gaming websites.

We’re trusted by global brands and agencies such as P&G, Dr Pepper, AMD, Monster Energy, Nissan, KFC, WPP, Dentsu, Havas and more. Interested? Learn about us here.