Pantone's 2025 Colour: Trending Since Fall?
Hello there!
Welcome back to another newsletter! We are thrilled to be a part of your inbox :)
Let’s get into the update without any further delay now!
What’s popping this week:
Pantone's 2025 Colour: Trending Since Fall?
Have You Seen Pantone’s Colour of the Year Yet? If not, here’s your chance to get acquainted! Say hello to Mocha Mousse, Pantone’s Color of the Year for 2025, a shade that’s been quietly making waves since fall this year.
This warm, earthy tone started trending months before its official announcement. As we transitioned into winter, darker hues naturally took center stage in our wardrobes, and Mocha Mousse fit right in, becoming a favorite for cozy yet chic looks during fall.
And it’s not just us loving it, celebrities have been spotted rocking this shade in everything from red carpets to street style.
We’re already imagining how Mocha Mousse will take over 2025 fashion runways. Bonus? This shade looks absolutely stunning on brown skin, making it even more versatile and inclusive.
OpenAI Tests Deepfakes with Sora's Public Launch
OpenAI has launched Sora, its cutting-edge AI video generator, to the public after extensive beta testing. Available through ChatGPT subscriptions starting at ?1,650 per month, Sora allows users to create high-definition, 20-second videos from simple text prompts.
Artists and creatives have already leveraged Sora’s capabilities, with projects like music videos highlighting its potential. A limited beta feature also enables the integration of human images into videos, though OpenAI remains cautious about potential misuse, ensuring all outputs are monitored and watermarked for security.
While Sora strikes a balance between innovation and safety, OpenAI is considering stricter consent protocols, such as opt-in or opt-out systems, to address ethical concerns.
This launch marks a major milestone in AI-driven creativity, empowering users while navigating the challenges of responsible AI use.
Emma Chamberlin’s epic marketing strategy
Emma Chamberlain’s Chamberlain Coffee redefines branding with its blend of authenticity and innovation. By leveraging her engaged audience, Emma ensures every element of the brand reflects her personal passion for coffee.
The company’s direct-to-consumer model allows for a controlled customer experience while fostering a loyal community. Sustainable practices, including eco-friendly packaging and responsibly sourced beans, add to its appeal.
Marketing efforts focus on social proof, user-generated content, and catchy headlines like “This Matcha Sold Out 5 Times,” creating FOMO and driving engagement. Strategic expansion into retail makes the brand more accessible without losing its unique charm.
Emma’s hands-on approach to product design and marketing keeps Chamberlain Coffee true to its roots, proving that even in a market dominated by big coffee chains with massive budgets, social media engagement can deliver impressive results.
领英推荐
Why do concerts attended by celebrities get so much attention?
We’ve already discussed the rapid growth of concert culture in India, and it's incredible to see amazing singers coming to the country, performing for their passionate fanbase.
But have you noticed that concerts attended by celebrities tend to grab even more attention?
There are times when the celebrity appearance at a music concert becomes more talked about than the singer themselves.
For example, Diljit and Deepika together or Malaika and AP Dhillon sharing the stage at their concert – these moments capture everyone’s attention and create a buzz that goes beyond the music.
When Dua Lipa performed the remix of "Levitating" with "Woh Ladki Jo," Indian fans went wild
One reason could be the merging of fanbases. While some fans may not be into the singer, they might be huge fans of the actor attending the concert.
The more significant reason, though, is that we don’t usually expect celebrities to be fans of someone else; it’s often the other way around. So, when celebrities show up at these concerts, it humanizes them, allowing their fanbase to connect with them on a deeper, more relatable level.
Pinterest’s: Trend Prediction for 2025
‘Tis the season for trend predictions, and Pinterest has just released its annual forecast, based on user engagement and interests over the past year. Pinterest Predicts 2025 is now live with its own mini-site, offering a visual overview of all the trends the platform expects to take off in the coming year. With Pinterest claiming that around 80% of its predictions come true, it’s definitely worth paying attention.
The 20 predicted trends come with brief explanations and data supporting their potential. Pinterest has even included Pin-aligned images to illustrate each trend, giving you a clear sense of how they’ll manifest on the platform.
From “Fisherman Aesthetic” to “Castlecore,” the trends are diverse and could help guide your marketing strategy for 2025.
Pinterest’s predictions are usually spot-on, and with some bold and exciting trends in this year’s list, tapping into the right ones for your brand could give your marketing efforts a boost in 2025. It’s definitely worth checking out!
You can check out the entire list of the trends here.
Trending Audio’s
Reel of the Week
Why this works?
Well that’s for this week's update. Can’t wait to see you again next week.
Till then..
Lamba saans le.. Aur shanti ??
PS: Don’t take the lamba saans if you are in Delhi though.