Pantone's 2024 Color of the Year

I love this time of year. Family gatherings around the holidays are essential for centering yourself around the things that matter most. But the other reason I treasure December is because it’s when Pantone sets the design and decor standards by announcing their color of the year. Yes, the year of Peach Fuzz is almost here, and we’re already all in! For this article, Annalise Corso , 360DG’s Creative Services Manager, and I collaborated to bring you our hot takes on this haute hue.

It’s All About the Warm and Fuzzies

2023’s color, Viva Magenta, embraced the fearless vibrance of a society returning to full strength and brilliance. It spurred us towards innovation, and our design and development matched Pantone’s energy enthusiastically. For the ultimate contrast, we paired it with other playful, bold tones like turquoise, mango orange, and mustard gold. This palette particularly resonated with events hosted amidst Miami's colorful culture and one-of-a-kind flavors.

This year's choice of Peach Fuzz couldn't be more different. Instead of pushing us forward with intensity, the tagline begs us to “Embrace the Warmth.” After the rollercoaster ride of emotion of the past few years, I think we’re all ready to engage in some next-level nurturing, don’t you? This gentle tone symbolizes peace and serenity and harkens to our inner humanity in a world hungry for kindness, understanding, and connection.?

The Importance of Color in Event Design

Color has more of an impact on our experiences than we give it credit for. It influences our emotions and sets the tone for your attendees from the second they set foot in the space. The psychology behind color is fascinating, and its impact is so crucial that we often take a color-first approach to event design.?

If you’re keen to incorporate 2024’s peachy shade into the aesthetic of your next event, color us ready to assist! Here are some tips on how to get started:

• Dig deep into the intentions behind your event. If you’re looking to highlight self-care or provide soothing beach-side vibes, Peach Fuzz’s sunset tone is a pretty sweet fit.

• Always return to the basics and research color theory (click here for one of our favorites). With expert insights, you’ll unveil unexpected ways to maximize this trend-worthy tone.
• Consider your venue; it is the canvas you will build upon. A blank canvas offers unlimited possibilities, but one that features the hue you want to debut can inform your overall color strategy and palette.

• Do you have any clients whose brand colors would complement this year’s hue? Embrace the synergy and use color as a platform for weaving the story of the organization’s personality and values.

Don’t Hesitate to Innovate!

Peach Fuzz is a transitional tone, which means it can be your shining star or offer calm support while bolder tones take center stage. Its playful and whimsical vibes are soft but also fun. It’ll resonate beautifully in a warm welcome reception or a wellness and serenity lounge. We can think of many ways to apply this color, from blushing florals to bursting bellini stations, velvet furnishings and touches, and beyond. Challenge yourself and embrace the places this tone can take you.

Crafting a Peachy-Perfect Palette

We love this year’s petal peach vibe, but we’re not a team to rest on our laurels! We channeled our thirst for Peach Fuzz into the following creative but complementary combinations. We hope they will inspire you and give you a taste of your own potential!

Whether it brings to mind your grandma’s peach pie or mornings spent practicing sunrise yoga, Peach Fuzz is ripe with possibilities. Are you ready to embrace the warm and fuzzy feelings this year? Let me know in the comments. Annalise and I can’t wait to see what you come up with! As always, if you’re looking to infuse your 2024 events with peachy goodness, contact the 360DG team. We’re ready to take a bite out of the year to come.