The panel-free future of measurement
Measurement: More scale and more affordability than a panel? Oh. Yes.?
Our CEO, S?ren H. Dinesen , joined ExchangeWire to discuss the power of probabilistic data and the bright post-cookie future for measurement.
S?ren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data.