The panel-free future of measurement

The panel-free future of measurement

Measurement: More scale and more affordability than a panel? Oh. Yes.?

Our CEO, S?ren H. Dinesen , joined ExchangeWire to discuss the power of probabilistic data and the bright post-cookie future for measurement.

S?ren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data.

  • How panel-based data can be defined and identified
  • The pros and cons of panel-based data and its alternatives
  • The different factors to consider when defining cookie-free measurement solutions
  • How Digiseg is offering a measurement alternative fit for the cookie-less future

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