Pan African Chamber of Commerce and Africa In Motion Announce Strategic Partnership to Accelerate Sustainable Socio-Economic Development in Africa

The Pan African Chamber of Commerce (PACC) is proud to announce a ground-breaking partnership with Netherlands-based Africa In Motion (AIM) aimed at driving sustainable socio-economic development across Africa. This collaboration seeks to bridge the gap between available global solutions and the unique challenges faced by governments, businesses, and educational institutions on the continent.

Recognising the vast expertise available worldwide in creating a circular economy, PACC and AIM are dedicated to mobilising resources and knowledge from Europe and the USA to tackle critical development issues in Africa. By empowering the African Diaspora to transition from observers to decision-makers, this partnership aims to foster targeted initiatives that prioritise local needs and aspirations.

"Africa and its diaspora have profoundly shaped global culture; without their contributions, genres like pop, jazz, and reggae would not exist. Similar observations can be made with respect to the whole spectrum of the arts. We will build on Africa’s and the Diaspora comparative advantages in culture to translate them into economic gains through collaborative programmes that would facilitate the strategic development and marketing of their cultural goods and services”, commented Johnny Muteba, Chairman PACC.

PACC envisions a dynamic network of leaders across business, government, and community sectors dedicated to fostering sustainable economic growth in Africa through the creator economy, sports, and cultural industries.

Our mission is to empower and connect innovators, entrepreneurs, and stakeholders committed to addressing Africa’s unique economic challenges. It also intends to establish African Trade Centres planned across Europe, starting in the Netherlands, as well as in the UAE.

AIM is committed to motivating African migrants to rethink their financial contributions, encouraging them to engage in collective investment rather than solely relying on traditional remittances. This approach empowers the Diaspora to make a macro-economic impact in their home countries, significantly enhancing their influence on development.

At the heart of this partnership lies the Ubuntu Mutual Fund, a collective investment initiative designed to leverage contributions from the Diaspora to fund sustainable, high-return businesses in Africa, the Netherlands, and other host countries. In addition to focusing on high-return investments in Africa, the fund will prioritise social enterprises and innovative projects introduced by African migrants while remaining open to business proposals from any entrepreneur.

Max Koffi, Director of Africa in Motion, stated, “Our specialised programmes are designed to generate large-scale, sustainable employment opportunities in Africa by bridging local challenges with European expertise. This partnership will strengthen economic ties between Europe and Africa, while empowering the African diaspora in the Netherlands and beyond to take on a key role in development.”

The motivation behind launching the Ubuntu Mutual Fund stems from several pressing issues:

Limited Impact of Remittances: While remittances provide essential support to families, their overall impact on macro-economic development in countries of origin remains limited. The Ubuntu Mutual Fund aims to transform this dynamic by channelling funds into sustainable business ventures.

Underrepresentation in Foreign Investments: African migrants often have minimal involvement in foreign investments directed toward their home countries. The Ubuntu Mutual Fund seeks to bridge this gap, ensuring that the voices and needs of the Diaspora are considered in investment strategies.

Funding Gaps for Diaspora Projects: Many innovative projects proposed by the Diaspora struggle to secure funding from Dutch or EU institutions, banks, or NGOs. The Ubuntu Mutual Fund addresses this by providing a dedicated platform for financing projects that originate from African migrants, thus fostering entrepreneurship and economic development.

Key Impact Areas and Partnership Projects

Promotion of the Creator Economy: by 2030, 600m youth will graduate into Africa’s $180bn digital economy, creativity will be their choice of work. 

This partnership will seek to identify solutions to support artists and creators through access to technology platforms solving some of the most pressing needs that creators have – rights protection, access to funding, reducing content distribution and production costs and providing new ways to engage fans and new revenue opportunities. 

The PACC is also developing Pan African TV to discover, develop and distribute media content about Africa and the Global Black experience.        

Sport and Top Performing Athletes as Catalysts for Change: Despite facing numerous infrastructure and funding hurdles, African athletes continue to rise to the occasion, defying expectations, smashing records, and showcasing their extraordinary talent, determination, and passion on the global stage. 

The significance of these achievements highlights the continent's growing influence in the global sports industry, currently valued at around $12 billion and estimated to reach over $20 billion by 2035. 

This partnership will seek to support and develop programmes that empower top athletes with skills in personal branding, financial literacy, and entrepreneurship as well as access to funding to enable international competition participation while positively impacting their communities.        

“The PACC and Africa in Motion partnership aims to stimulate economic growth, drive social change, promote cultural exchange, and support sustainable development across the continent. By harnessing the creator economy and the influence of top-performing athletes from Africa, PACC and AIM will create job opportunities and empower communities, especially among youth and women”, added Rebecca Eliot, PACC Chief Impact Officer: Sports and Creator Economy.

The Pan African Chamber of Commerce and Africa In Motion are committed to transforming Africa’s economic landscape through collaboration and empowerment. Together, they will implement and activate key projects that celebrate cultural diversity, address pressing economic challenges, and inspire a new generation of leaders dedicated to sustainable development.

For more information, please contact:??

Johnny Muteba - Chairman, PACC

[email protected]

Pan African Chamber of Commerce

+27 63?582 1558

Max Koffi - Director, Africa In Motion

[email protected]

+31630766288

Rebecca Eliot - Chief Impact Officer: Sports and Creator Economy

[email protected]

?Pan African Chamber of Commerce

+971 50 356 9814