Palantir's AI Invasion: From Spies to Ad Buys
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It's been a while since my last newsletter, but I'm committed to getting back into a regular rhythm. Here's a quick reminder of what you signed up for: every week, I bring you a summary of the top news that impacts your work and industry. This week, we're diving into the fast-paced world of AI and its profound effects on digital marketing. The change is happening faster than we expect, and we need to be ready for it. Let's stay ahead of the curve together.
1 - Palantir's AI Invasion: From Spies to Ad Buys
First up, a look at Palantir. Known for its data analytics and intelligence software, Palantir has traditionally focused on government and defense sectors. However, they're now making significant strides into the commercial space with their new AIP AI platform. Palantir's AIP AI platform is revolutionizing ads, despite controversy. With big clients like United Airlines, it aims to challenge Big Tech's dominance in ad tech through media agency partnerships. This shift marks Palantir's move from government to commercial ventures.
2 - Empowering IKEA: AI Literacy for Tomorrow's Workforce
AI literacy training has recently become a significant component of IKEA’s strategy for developing their workforce. Those courses focused on AI fundamentals along with the ethical and safe use of AI tools in the field of designing.
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3 - Getting fired for creating generic ads?
This is what Elon Musk, Tesla’s CEO, did to his ENTIRE marketing team after creating “Far too generic ads.â€
So what?
Never settle for mediocrity. Yes, it might be a drastic move to fire an entire marketing team, but there's no doubt that change was needed. What can we learn from this? No job is safe. Always strive to create exceptional work. Treat each campaign you launch as if it's your last. This mindset not only ensures you're always putting your best foot forward but also keeps you competitive and relevant in a constantly evolving market.
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4 - LinkedIn is planning some AI-powered upgrades for paid business accounts
LinkedIn is launching a new AI-powered Premium Company Page subscription for SMBs, costing up to $99 per month. This upgrade includes AI-generated content assistance, a call-to-action button, customer testimonials, and tools to boost engagement.
5 - YouTube's Desktop Makeover: Backlash and Rollback
YouTube recently tested a desktop website redesign, shifting video title, description, and comments to the sidebar while emphasizing larger video recommendations. However, the update faced widespread backlash for its usability issues and departure from the familiar layout. While the redesign has now reportedly been reverted for some users, others continue to experience it, leaving the future of the update uncertain.
So what?
Listen to your customers as their feedback matters.?
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