The Pakistani Gap- Design, Technology and Marketing

For long, Pakistan has been known to be a developing country. 

We've seen the rest of the world grow; Pakistanis have strived their entire lives to go to the other side of this world in pursuance of a better life for themselves and their families to come.

Seth Godin, Steve Jobs, Bill Gates, Mark Zuckerberg, Elon Musk; Hollywood, Netflix, Disney; Nike, SUPREME; Google, Apple, MailChimp; Uber; KFC, McDonald's; BAYC, CryptoPunks; are a few off the top of my head that have made US the brand it is today. How did that happen?

I'll tell you how: there were individuals and groups who had been empowered enough to become visionaries; they found purpose; they strived for what THEY believed in and then built around their VISION and PURPOSE. 

FYI: James Truslow Adams coined a term, "THE American Dream" in his 1931 bestseller, Epic of America, which pretty much gave birth (empowered) to these visionaries who then found purpose.

This created and derived a whole market. It changed the way people operate, expect, do things and essentially earn to elevate their lifestyles.

POV: People everywhere are the same!

In Pakistan, our brains are only trained to work for the MAN and not find purpose. 

We never had the right concept of scalability, consumer experience or targeted product development.

We completely forget that Pakistan is an untapped industry and the user(s)/consumer(s) here are unknowingly waiting for advancements, empathy and compassion for the other end, their end. 

Having the internet globalise information and turn this world into a Global Village, there is equal opportunity in Pakistan if we choose. 

There is a gap between where we stand right now and the rest of the world.

We build around the concept of this GAP and work towards building brands and empowering our youth to: create don't hate.