Pairwise Develops First Seedless Blackberry: A Game-changer for Consumers, Growers, and the Environment.

Pairwise, a leading genetics-based food and agriculture innovation industry, has developed the world’s first seedless blackberry using their proprietary CRISPR-based Fulcrum? Platform. This breakthrough creates blackberries with soft, small seeds like those in seedless grapes and watermelons, aiming to transform the blackberry market and pave the way for seedless versions of other fruits like cherries. The innovation addresses consumer preferences, as over 30% of berry buyers dislike seeds, and many avoid blackberries due to them and offers a more enjoyable eating experience for all.

In addition to the seedless feature, Pairwise has also engineered the blackberry variety to be thornless and more compact. These traits make harvesting and growing easier and benefit the environment. Compact plants can be planted at higher densities by enabling more efficient fruit harvesting, increasing yield per acre, and reducing resource inputs like water and land, thereby enhancing productivity and profitability without compromising on flavor and quality. This innovation is a win-win for all, promoting sustainability in the food and agriculture industry.

Pairwise is committed to advancing these traits into the next product development phase, including outdoor field trials, to make them available to the public in a few years. This innovation represents a significant step towards providing consumers with new, nutritious, and convenient food options, leveraging the precision and scalability of CRISPR technology to create a more sustainable food system.

The future is bright, with more exciting developments on the horizon.

Learn more about Pairwise and its proven Fulcrum Platform Here!