Painters are booked for months
Dirk Hoogenboom
Head of new business development and marketing at USP Marketing Consultancy
Due to the large amount of home renovations and the ongoing shortage of skilled professionals, European painters are very busy, and struggle to keep up with the workload. Results of the Painter Insight Monitor 2021 show that painters would appreciate any help from manufacturers to make them work faster and cheaper.
Dutch painters have the longest waiting lists
USP’s Painter Insight Monitor 2021 has been tracking the perceived labour shortage among professional painting companies for some years. In 2021, like in previous years, this labour shortage is biggest in the Netherlands and Germany. Here, 85-90% (!) of the companies indicate that there is indeed a lack of skilled labour. This is resulting in long waiting lists, especially in the Netherlands, where the average waiting time to get a paint job done is a whopping 8.5 months. This average waiting time in the Netherlands is two times longer than in Germany, which shows that labour shortage is a bigger issue in the Netherlands than anywhere else.
Painter Insight Monitor 2021 - USP Marketing Consultancy
Overall long waiting times
Although the Dutch situation is most extreme, the situation in other European countries is not much better. If in need of a painter, it is best to assume a minimum of 4-5 months waiting time. Especially for exterior jobs, where seasonal weather influence can mess up the overall planning, it is fair to assume that the actual waiting time might take even longer.
How can you help?
Administration proves to be a big hurdle for painters. Too much time is lost on this and manufacturers are invited to help do this more efficiently. Also, a majority wants to improve efficiency to finish jobs faster, yet 44% has never used a paint sprayer. The accessibility and user-friendliness of such automation tools can be improved, as it will help painters to work faster and get more jobs done.
Head of Sales and Marketing Specialized Trade Europe I Executive Managing Director Spain/ Portugal
3 年I would like to add that, as suppliers, we can do more to teach painters how to properly use innovative product solutions. This guarantees great efficiency gains, more money in the painter's pocket and hopefully makes the painter's profession more attractive.
Head of new business development and marketing at USP Marketing Consultancy
3 年For more information I refer you to the Painter Insight Monitor Q1 2021 report via this link: https://www.usp-mc.nl/en/insights/available-reports/painter-insight-monitor/painter-insight-monitor-2021/?utm_source=linkedin&utm_medium=socialmedia&utm_campaign=27-05-21%20pers%20pm&utm_content=Painters%20are%20booked%20for%20months