"Paint both sides of the fence."
Erik Franklin, CMP
Executive Event Marketing Leader Focused on Meeting Planning & Event Management to Maximize Revenue Increases
"When Steve Jobs was a young man, his father asked him to paint the fence outside their house. Steve Jobs started painting the outside of the fence. A few hours later, his father asked, 'Steve, did you paint the fence?' Steve replied, 'I did, Dad.' His father inspected the fence and praised the outside but pointed out the unpainted inside. Steve responded, 'But Dad, no one is going to see the inside of the fence.' His father's reply was profound: 'But, Son, we will.'
Fast forward to Steve Jobs leading Apple and preparing to develop the first Apple Macintosh. He instructed his design team, 'I want the outside of the computer to look simple and elegant, like a piece of art. But here's the real mission: Make the inside so beautiful that it'll bring tears to our eyes.'
The design team questioned, 'But Steve, no one is going to see the inside of the Apple Macintosh.' Steve Jobs responded with the same wisdom, 'But we will.'
Paint both sides of the fence.? Words to live and lead by.
Executive Event Marketing Leader Focused on Meeting Planning & Event Management to Maximize Revenue Increases
4 个月This quote is from the book titled Steve Jobs by Walter Isaacson.