The Pain/Pleasure Part 4

In my opinion one of the most gratifying results in sales is cold calling. The reason , for me, it makes me feel that I accomplished something without help from anyone and a little success eases the pain and moves me closer to pleasure. 

The following are some suggestions to help improve your cold calling success.  First of all focus all of your questions on the client, not on yourself. This should relax the prospect. Also, do your homework about the industry, the specific business, and, if possible  on the prospect him or herself that way you can  plain all your questions in advance. Secondly, DO NOT make this call a sales call in any way. And, through your questioning, find out what pain your prospect is in in order to make them a client. Even when cold calling one of your goals is to build a relationship. So, ask questions like: What would you call your three biggest problems?  What one or two things would you change to make your business situation ideal? Always try and be personal therefore do not use a cold calling script ever. 

Should the client call you keep that personal touch and emotional connection alive with a custom On-Hold message nfrom HoldMasters.

Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, maintain that emotional connection as well as their marketing and branding messages to their clients and prospects, around the nation to enable them to increase their ROI with custom On-Hold-Messages. It enables you to up-sell and cross sell; it makes a small business sound big and a big business sound friendly. 

Let HoldMasters help you when your business is on the line.