Such a pain...
I get a thrill and peace from my work, but it hurts too. No, not physically, but morally, spiritually. After all, work involves communicating with a large number of people.
Alas, not everyone understands that you, too, are a person and are far from chasing "dough". Therefore, moments often arise that strike new blows at old wounds.
?? "Change the creatives, I don't like them!"
Such remarks often arise. I don’t know where it came from, but it’s a "fashion trend" to believe that pictures or videos that the business owner doesn’t like will not be liked by the target audience of the business either.
Alas, if you, as a businessman, do not like creativity, this does not mean that the Target Audience will not like them. You are not paying the targetologist money for beautiful eyes and brain removal.
?? "How much will I earn if I allocate 10,000 RUR for advertising?"
It is respectable that you want to know how much you will earn per 1 ruble invested. Alas, it is difficult to predict without tests.
Only Baba Yaga will be able to + - 100% predict the company's result,% conversion to sales. In real life, if you do not want to get kilograms of spaghetti on your ears, then it is better to allocate hypotheses for testing and get approximately real numbers and results.
?? "We urgently need to faint, our deadlines are on fire"
For the most part, businessmen almost always have deadlines. Only here is a reasonable question: are you sure that a specialist will be able to launch advertising competently, efficiently and successfully?
Work always begins with a brief, collecting and working out a portrait of the target audience, creating creatives and texts, a landing page. Alas, even if this is all ready at its best, there is no guarantee that the algorithm will bring the desired result.
?? "Why is it so expensive, there are only 2 buttons to press?"
Much depends on the information you provide - the business owner and on how well the preparatory work is carried out: brief, portrait of the target audience, pictures, videos, texts, landing page, target audience analysis, competitor analysis.
The list is endless. The bottom line is that it is better to negotiate everything on the shore. It is better to discuss all the little things, to understand whether you are suitable for each other.
Hugged ...
Gone…
# targeting # targeting # conclusions # atypical marketer # targeting expert # effective targeting # observation # social media promotion