Paid Traffic for Testing New Heroes
Whimsy Games is a leading Game Development Company. They brought hundreds of successful game titles to the market. They provide game design, development, marketing, monetization and analytics services.
Tasks: Tests for new games on TikTok and Snapchat.
Main Channel for pad traffic: TikTok Ads, Snapchat Ads.
Whimsy Games is developing a new game and wants to test the choice of heroes. The main goal of the launch is to introduce the new game's heroes to the target audience and identify the most effective ones. To achieve this, we were requested to use TikTok Ads and Snapchat Ads as the main channels for paid traffic.
The campaigns were launched simultaneously on both TikTok and Snapchat Ads. The campaigns were designed to measure each hero's click-through rate (CTR) and identify the most popular ones among the target audience.
The testing period was set for a specific timeframe, during which data was collected and analyzed to identify the best-performing heroes. Based on the results of the campaigns, we identified the heroes with the best CTR by Creative, Gender, Country/Creative and CPM by Country. This data was used to determine a more precise target audience to focus on.
With this information, Whimsy Games can now make informed decisions about the game's development, marketing and designs.
Co-Founder at VA Promo Digital Marketing Agency | SMM and Content Creation for Web3 / iGaming | Ex-Wargaming, Ex-Playrix
1 年Thanks for the information! Looks like a promosing case. Would you like sharing the some stats and results, if it's possible?