Paid TikTok ads are 64% more effective: The Weekly TikTok Update
Nonsensical | The TikTok Agency
Nonsensical is an award winning TikTok marketing agency that delivers impact on TikTok for brands.
Your go-to source for TikTok news, trends and tips!
THIS WEEK'S NEWS
New 'Open Applications' feature?has been added to TikTok Creator Marketplace, allowing brands to advertise for upcoming campaigns and open the invite to all creators on marketplace.
Paid TikTok ads are 64% more effective?in EMEA than other digital media, according to a study on Boots, Bolt and Wonderskin.
TikTok launches 'Effect Creator Awards', a new fund that will reward creators for the effects they make through the app’s AR development platform, Effect House.
NONSENSICAL'S TOP TIP
?? Video Pace???
We've mentioned this before, but we're seeing consistent success with super pacy videos on the platform, across all content formats from green screens to sketch-style videos. Here's how we do it:
??Use an energetic presenter
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??Cut the clips so they (almost) overlap, leaving zero pauses
??Mix up the video angles and scenes of the creator/product where possible
We find this keeps the video moving forward constantly leaving little to no?room for the user to get bored, definitely?something to bear in mind when both filming and editing!
TIKTOK TRENDS
Beige flag: This trend is taking TikTok by storm and is essentially a new take on the OG red flag. A beige flag is a random quirk about someone that either makes you cringe or question them, but then you move on from it. For example, office humour could be having a cheeky joke about a colleague 'When your work bestie brings in smelly sandwiches but always shares'.
I need to buy a gun: This funny sound can be applied to any time you feel uncomfortable about something or if you have a sudden realisation. For example, a beauty brand might play on 'Any time someone leaves the house and forgets their X product'.
The Egyptians believe: Use this humorous sound to highlight an awkward moment during a conversation so you start talking about a completely random topic or something that the other person doesn't understand, such as 'pov: you run out of things to talk about at the work social'.
TIKTOK BRAND OF THE WEEK
Invades?are?having so much fun on their channel and are absolutely nailing vox pops. They cover a wide variety of random topics from uni life?to asking people their go to meal deal. They're super cheeky and constantly switch up the angles they film from to keep the videos quick, engaging and native to the platform.